State of Digital Retail 2024

The $4.6 trillion digital retail market is home to many of the world's biggest companies such as Amazon, Apple and Walmart. Many of the largest retailers have seen a major shift towards digital business as a consequence of COVID-19. More than 50% of consumers are shopping online in 2024 representing a significant share of the global retail market. The continuous flow of new consumers has driven the eCommerce market to the highest revenue levels in history. The global eCommerce market is poised to cross the $5 trillion threshold for the first time in 2024. ECDB provides exclusive data on the overall market as well as consumers and retailers shaping the industry. Both historical data and forecasts are analysed and contextualized in a 48-page PDF report. It uncovers dynamics between key market players, but also provides in-depth insights into central market shifts, including the growing importance of Asian markets, the shift from first-party sales to marketplace business, and the growing importance of complementary services for companies. The State of Digital Retail combines the vast experience of our analysts with unique perspectives on the global eCommerce market. Our models are based on more than 42,000 stores and 10,000 major eCommerce companies. Comprehensive analysis summarizes current developments and extracts key insights, giving readers the market overview they need.