With an average yearly revenue growth of 12% between 2020 and 2026, the eCommerce market in Europe is projected to continue developing strongly and surpass the milestone of US$1 trillion of eCommerce revenues by the middle of the decade.

Within the context of Europe’s growing market, this report takes a closer look at individual countries, top categories, and the strongest brands. A thorough analysis of 27 national eCommerce markets not only allows a deep dive into local top players, but also highlights the dominance of Amazon, especially in Western Europe. With a total of roughly US$60 billion eCommerce net sales in Europe in 2021, the tech company was able to generate more net sales than the following eight companies (including Zalando, Apple, and Tesco) combined.

The analyses in this report are based on exclusive data from ecommerceDB, the Statista Digital Market Outlook, and the Statista Global Consumer Survey.

The ecommerceDB database provides detailed information on more than 39,000 online stores, marketplaces and companies in over 50 countries and 13 categories, including detailed revenue analytics, competitor analysis, market development, marketing performance indicators, and further KPIs such as traffic, shipping providers, payment options, SEO/SEA information, and much more.

The Statista Digital Market Outlook presents up-to-date figures on markets of the digital economy and is available for more than 150 countries.

The Statista Global Consumer Survey gives insights into the minds of more than 700,000 consumers in 55 countries. It is an international survey that covers more than 6,500 brands across 55 different countries.