With an average yearly revenue growth of 11.2%, the global eCommerce market is projected to continue growing and lead to an increasing volume of online payments. Online shoppers can choose from a variety of options to pay their online bills. Whereas credit and debit cards were once standard, recent years have given rise to a wealth of new payment possibilities, such as eWallets and invoice/installment (i.e., buy now, pay later) providers. On the highly competitive market, eWallets occupy second place for payment options in global eCommerce, with 74% of all online stores offering at least one eWallet payment provider on their website.

This report takes a closer look at Google Pay – one of the leading eWallet providers. Our in-depth analysis not only provides detailed insights about the popularity of specific payment providers by country, but it also takes a deeper look into the nature of online stores that accept Google Pay payments. Is the average store accepting Google Pay payments small or large? Are Google Pay payments more popular among fashion stores than stores selling furniture products? And how many stores that accept Google Pay payments also allow customers to pay with PayPal?

If you are looking to learn more about Google Pay, this report will not only supply you with detailed information about the global online payment market but will also deliver tangible information about the characteristics of online stores offering Google Pay payments.