The Luxury eCommerce Market: Players & Category Insights 2023

Traditionally focused on the brick-and-mortar customer experience, the advent of COVID-19 has forced luxury brands to pivot their strategy and invest in online sales. Increased online sales and store closures drove the online share to 19% in 2021, a new market share record. The offline-to-online shift further pushed direct-to-consumer sales, as companies increasingly sold products through their own websites rather than department stores. Despite being a fascinating market, little is known about the finances of many of the luxury brands. This report fills in the gaps and provides an in-depth analysis of market dynamics at the company and brand level. It will uncover dynamics between key market players, insights on the shift to online and D2C, market consolidation, and a range of brand and company characteristics. Combining the vast experience of our analysts with extensive research on the luxury landscape and insights from market experts, we have used AI and machine learning algorithms to create a representative model of the global luxury market. Comprehensive analysis summarizes current developments and extracts key insights, giving readers the market overview they need.

Overall, the study offers an overview of the following aspects:
• Market Size (Global Luxury Market by Net Sales
• Exclusivity and Product Quality Levels in the Luxury Market
• Market Share of Luxury Categories
• Online vs. Offline Sales
• D2C vs. B2B Sales
• Sales by World Region
• Characteristics of Leading Luxury Brands
• Market Concentration
• Online vs. Offline Sales among Leading Luxury Brands
• D2C vs. B2B Sales among Leading Luxury Brands

All these data points and information enable us to offer you an unrivaled overall picture of the global luxury market and provide comprehensive analyses for each business case.