The biggest player in the Argentine eCommerce Market is fravega.com. The store had a revenue of US$94 million in 2018. It is followed by falabella.com.ar with US$90.6 million revenue and garbarino.com with US$85.9 million revenue. Altogether, the top three stores account for 10% of online revenue in Argentina.
Store rankings are based on every store that generates revenue in Argentina. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Argentina was considered.
One of the fastest-growing stores in the Argentine market is gardenlife.com.ar. The store achieved sales of about US$1.1 million in 2018. Its revenue growth amounted to 710% in the previous year.
Digital Market Outlook by Statista
The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.
Market expansion in Argentina is expected to continue over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate (CAGR 18-22) for the next four years will be 13%. Compared to the year-over-year growth of 10%, this increase suggests that the market still has growth potential and is not yet saturated. Another indicator of market saturation is the online penetration of 62% in Argentina; in other words, 62% of the Argentine population have bought at least one product online in 2018.
Five categories are considered by ecommerceDB. Toys, Hobby & DIY is the largest segment in Argentina and accounts for 34% of the eCommerce revenue in Argentina. This is followed by Fashion with 28%, Electronics & Media with 18%, Furniture & Appliances with 13% and Food & Personal Care with the remaining 7%.