e-Commerce Market Analysis

The eCommerce market in Argentinia

In Argentinia is the 34th largest market for eCommerce with a revenue of US$3 billion in 2019, placing it ahead of Nigeria and behind Colombia.

With an increase of 14%, the Argentine eCommerce market contributed to the worldwide growth rate of 13% in 2019. Revenues for eCommerce continue to increase. New markets are emerging, and existing markets also have the potential for further development. Global growth will continue over the next few years. This will be propelled by East and Southeast Asia, with their expanding middle class and lagging offline shopping infrastructure.

The eCommerce market includes online sales of physical goods to a private end user (B2C). Included in this definition are purchases via computer as well as mobile purchases via smartphones and tablets. Excluded from the definition of ecommerceDB are the following: digitally distributed services (e.g., travel tickets), online stores dedicated to digital media downloads or streams, online stores dedicated to B2B markets, and sales between private individuals (C2C) within the eCommerce market.

The eCommerce market in Argentinia

Top online stores

The biggest player in the Argentine eCommerce Market is falabella.com.ar. The store had a revenue of US$100 million in 2019. It is followed by fravega.com with US$92 million revenue and garbarino.com with US$84 million revenue. Altogether, the top three stores account for 10% of online revenue in in Argentinia.

Store rankings are based on every store that generates revenue in in Argentinia. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in in Argentinia was considered.

One of the fastest-growing stores in the Argentine market is gezatek.com.ar. The store achieved sales of about US$1.9 million in 2019. Its revenue growth amounted to 174% in the previous year.

Top online The eCommerce market stores in Argentinia by eCommerce net sales 2019 in million US$ The table shows the stores that generate the highest revenue in the Argentine market. For this evaluation, only revenue created in in Argentinia was considered. Basis are all shops on eCommerceDB that operate in in Argentinia.

# Store
1. falabella.com.ar US$100m
2. fravega.com US$92m
3. garbarino.com US$84m
4. easy.com.ar US$79m
5. walmart.com.ar US$77m
The eCommerce market in Argentinia

Market size and growth rate

Revenue in 2019
US$3,432m
REVENUE
CAGR 2019-2023
10%
CAGR

Digital Market Outlook by Statista

The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.
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Market expansion in in Argentinia is expected to continue over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate (CAGR 19-23) for the next four years will be 10%. Compared to the year-over-year growth of 14%, this decrease suggests a moderately flooded market. Another indicator of market saturation is the online penetration of 65% in in Argentinia; in other words, 65% of the Argentine population have bought at least one product online in 2019.

Five categories are considered by ecommerceDB. Toys, Hobby & DIY is the largest segment in in Argentinia and accounts for 33% of the eCommerce revenue in in Argentinia. This is followed by Fashion with 28%, Electronics & Media with 18%, Furniture & Appliances with 13% and Food & Personal Care with the remaining 7%.

The eCommerce market in Argentinia

Explore the competitive landscape