Fashion market in Germany
The German Fashion eCommerce market is predicted to reach US$28,982.1 million by 2024 and accounts for 24.2% of the total eCommerce market in Germany. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 0.8%, resulting in a projected market volume of US$29,901.6 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.
Market development
eCommerce revenue development in the Fashion market in Germany
The German Fashion eCommerce market is predicted to reach US$28,982.1 million by 2024 and accounts for 24.2% of the total eCommerce market in Germany. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 0.8%, resulting in a projected market volume of US$29,901.6 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.
eCommerce revenue development in the Fashion market in Germany
eCommerce revenue growth in the Fashion market in Germany
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 87.4 | 6.8 | 31.9 | 93.8 | 57.3 | 12.5 | 68.9 | 1.0 |
Top stores
Top five Fashion online stores in Germany by net sales 2023
With sales in the German Fashion market, zalando.de generated a revenue of US$2,497.6 million in 2023, which means it is the leading online store in this market. The Fashion ranking of Germany is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Fashion market in Germany in 2023
Filtered revenue / share
eCommerce net sales refer to the year 2023
|
Global revenue
eCommerce net sales refer to the year 2023
|
Growth
eCommerce net sales growth refers to 2023/2022
| |
---|---|---|---|
US$900.0m
20.7% | US$8,300.0m | 8.3% | |
US$550.0m
12.0% | US$4,600.0m | 12.4% | |
US$470.0m
3.9% | US$1,190.0m | 33.6% | |
US$430.0m
20.6% | US$2,122.0m | 18.0% | |
US$370.0m
20.7% | US$1,814.0m | 12.6% |
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Payment Methods
Top 5 offered payment methods in the German Fashion market
The German Fashion eCommerce market in 2023 in terms of offered payment methods is fragmented and dominated by a few providers with PayPal (E-wallets) covering the largest share with 94.6% of all online stores checked. Other offered payment methods in the German Fashion eCommerce market in 2023 are VISA (Cards) with 87.5%, Mastercard (Cards) with 87.4%, and Bank transfer/cash in advance (Bank transfer) with 66.3%. With 52.7% Sofortüberweisung (Bank transfer) has already a significantly smaller coverage compared to PayPal (E-wallets).
Top 5 offered payment methods in the German Fashion market
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Shipping Service Provider
Top 5 offered shipping providers in the German Fashion market
With 88.5% of all online retailers using DHL it is the dominating shipping service provider in the German Fashion eCommerce market in 2023. DPD follows at a distant second, utilized by 15.9% of online retailers. Other shipping service providers, including UPS (United Parcel Service), Deutsche Post, and Hermes, are employed by a significantly smaller proportion of online retailers.
Top 5 offered shipping providers in the German Fashion market
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Market definition
Definition of the Fashion market
Market definition: Fashion The category Fashion encompasses the commercial (B2C) sale of apparel (e.g. jackets, t-shirts, joggers, underwear), footwear (e.g. sneakers, boots, sandals), bags (e.g. handbags, backpacks, suitcases), and accessories (e.g. hats, sunglasses, jewelry, watches) via digital channels. Sport-specific equipment (e.g. climbing shoes, goalkeeper gloves, wetsuits), eye care (e.g. glasses and sunglasses with prescriptions) or beauty care (e.g. make-up, fragrances) are not included in this segment. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Apparel (e.g. jackets, t-shirts, joggers, underwear)
- Footwear (e.g. sneakers, boots, sandals)
- Bags (e.g. handbags, backpacks, suitcases)
- Accessories (e.g. hats, sunglasses, jewelry, watches)
Out-of-scope
- Sport-specific equipment (e.g. climbing shoes, goalkeeper gloves, wetsuits)
- Eye care (e.g. glasses and sunglasses with prescriptions)
- Beauty care (e.g. make-up, fragrances)
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