Fashion market in Germany

The German Fashion eCommerce market is predicted to reach US$28,982.1 million by 2024 and accounts for 24.2% of the total eCommerce market in Germany. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 0.8%, resulting in a projected market volume of US$29,901.6 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.

Market development

eCommerce revenue development in the Other Luggage & Bags market in Germany

The German Other Luggage & Bags eCommerce market is predicted to reach US$4.6 million by 2024 and accounts for 1.1% of the Luggage & Bags eCommerce market in Germany. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -8.0%, resulting in a projected market volume of US$3.3 million by 2028. The Other Luggage & Bags eCommerce market is a sub-market of the Luggage & Bags market. Further categories within the Luggage & Bags market are: Backpacks & Daypacks, Handbags, Hip & Fanny Packs, and Suitcases.

eCommerce revenue development in the Other Luggage & Bags market in Germany

in million US$

eCommerce revenue growth in the Other Luggage & Bags market in Germany

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 68.3 97.7 2.5 57.1 46.9 10.1 55.1 62.7

Online share

eCommerce online share of the total Other Luggage & Bags market in Germany

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the German Other Luggage & Bags retail market, the online share is 44.9% and will increase by an average of 1.2% to 47.1% by 2028.

eCommerce online share of the total Other Luggage & Bags market in Germany

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 52.8% 48.6% 11.1% 97.0% 35.6% 59.7% 72.1% 50.9%

Market definition

Definition of the Other Luggage & Bags market within the Fashion market

Market definition: Fashion > Bags & Accessories > Luggage & Bags > Other Luggage & Bags The category Other Luggage & Bags includes the online trade of diaper bags, strollers and buggies, briefcases, and more. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Diaper bags
  • Strollers and buggies
  • Briefcases
  • Packing cubes
  • Dress and garment bags
  • Pet carriers