Fashion market in Germany

The German Fashion eCommerce market is predicted to reach US$28,982.1 million by 2024 and accounts for 24.2% of the total eCommerce market in Germany. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 0.8%, resulting in a projected market volume of US$29,901.6 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.

Market development

eCommerce revenue development in the Sandals market in Germany

The German Sandals eCommerce market is predicted to reach US$974.8 million by 2024 and accounts for 18.6% of the Footwear eCommerce market in Germany. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -0.4%, resulting in a projected market volume of US$960.3 million by 2028. The Sandals eCommerce market is a sub-market of the Footwear market. Further categories within the Footwear market are: Active Footwear, Boots, Flat Shoes, High Heels & Pumps, and Other Footwear.

eCommerce revenue development in the Sandals market in Germany

in million US$

eCommerce revenue growth in the Sandals market in Germany

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 7.4 28.1 46.5 84.5 51.8 28.1 91.6 52.8

Online share

eCommerce online share of the total Sandals market in Germany

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the German Sandals retail market, the online share is 45.2% and will decrease by an average of 1.3% to 43.0% by 2028.

eCommerce online share of the total Sandals market in Germany

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 53.4% 0.2% 11.7% 39.5% 53.7% 65.2% 32.8% 38.4%

Market definition

Definition of the Sandals market within the Fashion market

Market definition: Fashion > Footwear > Sandals The category Sandals includes the online trade of sandals (e.g. slide sandals, slingback sandals, t-strap sandals), flipflops and espadrilles. This category does not cover house slippers. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Sandals (e.g. slide sandals, slingback sandals, t-strap sandals)
  • Flipflops
  • Espadrilles

Out-of-scope

  • House slippers