The biggest player in the Finnish eCommerce Market is verkkokauppa.com. The store had a revenue of US$362 million in 2019. It is followed by gigantti.fi with US$143 million revenue and zalando.fi with US$119 million revenue. Altogether, the top three stores account for 15% of online revenue in in Finland.
Store rankings are based on every store that generates revenue in in Finland. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in in Finland was considered.
One of the fastest-growing stores in the Finnish market is nudge.fi. The store achieved sales of about US$0.7 million in 2019. Its revenue growth amounted to 74% in the previous year.
Digital Market Outlook by Statista
The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.
Market expansion in in Finland is expected to continue over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate (CAGR 19-23) for the next four years will be 6%. Compared to the year-over-year growth of 9%, this decrease suggests a moderately flooded market. Another indicator of market saturation is the online penetration of 67% in in Finland; in other words, 67% of the Finnish population have bought at least one product online in 2019.
Five categories are considered by ecommerceDB. Toys, Hobby & DIY is the largest segment in in Finland and accounts for 29% of the eCommerce revenue in in Finland. This is followed by Electronics & Media with 24%, Fashion with 23%, Furniture & Appliances with 16% and Food & Personal Care with the remaining 8%.
In in Finland, DHL is the most frequently offered delivery service provider among online stores. Of those stores that indicating which service they use to transport their goods, 14% cited DHL as one of their providers. Moreover, UPS (United Parcel Service) and GLS are among the top three shipping service companies offered by online retailers in in Finland, at rates of 12% and 6%.
Shipping information is based on orders from the store's main country, which is defined as the one where the store generates most of its online revenue. In this case, it is in Finland. Only stores that provide information about their shipping providers can be considered.
|#||Shipping service provider|
|2.||UPS (United Parcel Service)||12%|