The biggest player in the Finnish eCommerce Market is verkkokauppa.com. The store had a revenue of US$0.3 billion in 2018. It is followed by gigantti.fi with US$0.1 billion revenue and power.fi with US$86 million revenue. Altogether, the top three stores account for 20% of online revenue in Finland.
Store rankings are based on every store that generates revenue in Finland. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Finland was considered.
One of the fastest-growing stores in the Finnish market is zalando-lounge.com. The store achieved sales of about US$51 million in 2018. Its revenue growth amounted to 190% in the previous year.
Digital Market Outlook by Statista
The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.
Market expansion in Finland is expected to continue over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate (CAGR 18-22) for the next four years will be 8%. Compared to the year-over-year growth of 6%, this increase suggests that the market still has growth potential and is not yet saturated. Another indicator of market saturation is the online penetration of 79% in Finland; in other words, 79% of the Finnish population have bought at least one product online in 2018.
Five categories are considered by ecommerceDB. Electronics & Media is the largest segment in Finland and accounts for 26% of the eCommerce revenue in Finland. This is followed by Toys, Hobby & DIY with 26%, Fashion with 25%, Furniture & Appliances with 18% and Food & Personal Care with the remaining 5%.