Hobby & Leisure market in Finland
The Finnish Hobby & Leisure eCommerce market is predicted to reach US$1,680.6 million by 2024 and accounts for 25.7% of the total eCommerce market in Finland. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 7.6%, resulting in a projected market volume of US$2,254.5 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Pet Supplies, Toys, Stationery, Crafts & Art Supplies, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.
Monthly revenues
Monthly eCommerce revenues in the Finnish Hobby & Leisure market
The monthly eCommerce revenue of the Finnish Hobby & Leisure market was US$180 million in November 2024. This refers to a growth of 22.3% compared to October 2024. Within the last 12 months, the monthly revenue share was the highest in November 2024 with 10.7% of the total 2024 revenue of the Finnish Hobby & Leisure market and the lowest in September 2024 with 7.4% of the total 2024 revenue.
Revenue Last Month
US$180.1m
The eCommerce revenue grew by 22.3% from October 2024 to November 2024.
Monthly revenue shares in the last 12 months
| 0-2024 | 1-2024 | 2-2024 | 3-2024 | 4-2024 | 5-2024 | 6-2024 | 7-2024 | 8-2024 | 9-2024 | 10-2024 | 11-2024 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Monthly revenue share (in %) | 10.0 | 27.7 | 27.6 | 60.7 | 4.3 | 82.2 | 46.6 | 70.6 | 31.5 | 28.7 | 6.1 | 57.8 |
Market development
eCommerce revenue development in the Hobby & Leisure market in Finland
The Finnish Hobby & Leisure eCommerce market is predicted to reach US$1,680.6 million by 2024 and accounts for 25.7% of the total eCommerce market in Finland. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 7.6%, resulting in a projected market volume of US$2,254.5 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Pet Supplies, Toys, Stationery, Crafts & Art Supplies, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.
eCommerce revenue development in the Hobby & Leisure market in Finland
eCommerce revenue growth in the Hobby & Leisure market in Finland
Net eCommerce revenue split by sub-category
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 13.5 | 42.6 | 20.5 | 30.3 | 72.5 | 37.2 | 34.9 | 75.6 |
Top stores
Top five Hobby & Leisure online stores in Finland by net sales 2023
With sales in the Finnish Hobby & Leisure market, adlibris.com generated a revenue of US$52.2 million in 2023, which means it is the leading online store in this market. The Hobby & Leisure ranking of Finland is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Hobby & Leisure market in Finland in 2023
| Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
|---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
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Shipping Service Provider
Top 5 offered shipping providers in the Finnish Hobby & Leisure market
Despite Posti's dominant position with 67.2% of online stores opting for its services, the Finnish Hobby & Leisure eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including Matkahuolto, DHL, DB Schenker, and Budbee Home Delivery, hold smaller but significant shares, contributing to a dynamic and fragmented market.
Top 5 offered shipping providers in the Finnish Hobby & Leisure market
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Shop Software Solutions
Top 5 used shop software solutions in the Finnish Hobby & Leisure market
In the Finnish Hobby & Leisure eCommerce market, there is intense competition among various shop software solutions, leading to a highly fragmented landscape in 2023. None of the major shop software solution, including WooCommerce, MyCashflow, and Shopify, have been able to secure a market share exceeding 14.3%, suggesting a diversified market with numerous players holding smaller stakes.
Top 5 used shop software solutions in the Finnish Hobby & Leisure market
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Market definition
Definition of the Hobby & Leisure market
Market definition: Hobby & Leisure The category Hobby & Leisure includes the digital B2C sale of various products, such as media, pet supplies, sports equipment, and more. Not part of the category are DIY building materials, consumer electronics (e.g. game consoles, gaming laptops, gaming PCs) or personalized and customized items. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Media
- Pet supplies
- Toy and games
- Sports equipment
- Camping & adventure
- Stationery, crafts & art supplies
- Erotic & adult
- Bullion & precious metal
- Flowers & gifts
- Musical instruments
- Smoking supplies
Out-of-scope
- DIY building materials
- Consumer electronics (e.g. game consoles, gaming laptops, gaming PCs)
- Personalized and customized items
- Workshops and other services
Select sub-category
- Smoking Supplies *
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