Hobby & Leisure market in Finland

The Finnish Hobby & Leisure eCommerce market is predicted to reach US$1,680.6 million by 2024 and accounts for 25.7% of the total eCommerce market in Finland. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 7.6%, resulting in a projected market volume of US$2,254.5 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Pet Supplies, Toys, Stationery, Crafts & Art Supplies, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.

Monthly revenues

Monthly eCommerce revenues in the Finnish Pet Supplies market

The monthly eCommerce revenue of the Finnish Pet Supplies market was US$18 million in November 2024. This refers to a growth of 20.5% compared to October 2024. Within the last 12 months, the monthly revenue share was the highest in November 2024 with 10.5% of the total 2024 revenue of the Finnish Pet Supplies market and the lowest in December 2023 with 7.5% of the total 2023 revenue.

Revenue Last Month

US$18.2m

The eCommerce revenue grew by 20.5% from October 2024 to November 2024.

11-2024+20.5%

Monthly revenue shares in the last 12 months

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

0-20241-20242-20243-20244-20245-20246-20247-20248-20249-202410-202411-2024
Revenue (in mUS$)0.00.00.00.00.00.00.00.00.00.00.00.0
Monthly revenue share (in %)20.475.366.052.987.98.190.723.33.030.341.80.9

Market development

eCommerce revenue development in the Pet Supplies market in Finland

The Finnish Pet Supplies eCommerce market is predicted to reach US$173.6 million by 2024 and accounts for 10.3% of the Hobby & Leisure eCommerce market in Finland. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 8.8%, resulting in a projected market volume of US$243.3 million by 2028. The Pet Supplies eCommerce market is a sub-market of the Hobby & Leisure market. Further categories within the Hobby & Leisure market are: Bullion & Precious Metal, Camping & Adventure, Erotic & Adult, Flowers & Gifts, Media, Musical Instruments, Other Hobby & Leisure, Smoking Supplies, Sports Equipment, Stationery, Crafts & Art Supplies, and Toys.

eCommerce revenue development in the Pet Supplies market in Finland

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Pet Supplies market in Finland

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)85.594.843.727.322.491.00.863.9

Online share

eCommerce online share of the total Pet Supplies market in Finland

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Finnish Pet Supplies retail market, the online share is 15.7% and will increase by an average of 1.4% to 16.6% by 2028.

eCommerce online share of the total Pet Supplies market in Finland

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

20202021202220232024202520262027
Online share (in %)92.7%83.3%86.4%64.0%88.8%6.4%9.6%71.2%

Top stores

Top five Pet Supplies online stores in Finland by net sales 2023

With sales in the Finnish Pet Supplies market, petenkoiratarvike.com generated a revenue of US$34.9 million in 2023, which means it is the leading online store in this market. The Pet Supplies ranking of Finland is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

eCommerce net sales generated in the Pet Supplies market in Finland in 2023

in million US$

Note: First party net sales generated after deduction of returns, allowances for damaged or missing goods and any discounts allowed

Source: Annual report, secondary sources, ECDB analysis

Filtered revenue / share
Global revenue
Growth
no-access-0
US$900.0m
20.7%
US$8,300.0m8.3%
no-access-1
US$550.0m
12.0%
US$4,600.0m12.4%
no-access-2
US$470.0m
3.9%
US$1,190.0m33.6%
no-access-3
US$430.0m
20.6%
US$2,122.0m18.0%
no-access-4
US$370.0m
20.7%
US$1,814.0m12.6%

See further stores

Worldwide - Pet Supplies Finland - Pet Supplies Finland - All Categories

Market definition

Definition of the Pet Supplies market within the Hobby & Leisure market

Market definition: Hobby & Leisure > Pet Supplies The category Pet Supplies comprises digital sales of pet food and treats, pet toys, crates, carriers, aquariums, tanks and enclosures, and more. This category does not cover pet care services (e.g. dog walking, grooming, pet training) and medical treatments (e.g. veterinary care). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Pet food and treats
  • Pet toys
  • Crates, carriers, aquariums, tanks and enclosures
  • Collars and leashes
  • Pet grooming supplies
  • Pet clothing and accessories
  • Pet pharmaceuticals and nutrition

Out-of-scope

  • Pet care services (e.g. dog walking, grooming, pet training)
  • Medical treatments (e.g. veterinary care)

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