DIY market in Finland
The Finnish DIY eCommerce market is predicted to reach US$594.6 million by 2024 and accounts for 9.1% of the total eCommerce market in Finland. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 2.8%, resulting in a projected market volume of US$664.9 million by 2028. Within the DIY market ECDB considers the following three sub-markets: Tools & Construction Supplies, Vehicle Parts, and Garden.
Monthly revenues
Monthly eCommerce revenues in the Finnish DIY market
The monthly eCommerce revenue of the Finnish DIY market was US$52 million in October 2024. This refers to a growth of 17.2% compared to September 2024. Within the last 12 months, the monthly revenue share was the highest in November 2023 with 10.3% of the total 2023 revenue of the Finnish DIY market and the lowest in February 2024 with 6.9% of the total 2024 revenue.
Revenue Last Month
US$52.2m
The eCommerce revenue grew by 17.2% from September 2024 to October 2024.
Monthly revenue shares in the last 12 months
0-2024 | 1-2024 | 2-2024 | 3-2024 | 4-2024 | 5-2024 | 6-2024 | 7-2024 | 8-2024 | 9-2024 | 10-2024 | 11-2024 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Monthly revenue share (in %) | 38.0 | 29.1 | 73.4 | 39.9 | 77.9 | 12.9 | 48.6 | 84.4 | 47.7 | 85.7 | 70.0 | 82.8 |
Market development
eCommerce revenue development in the DIY market in Finland
The Finnish DIY eCommerce market is predicted to reach US$594.6 million by 2024 and accounts for 9.1% of the total eCommerce market in Finland. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 2.8%, resulting in a projected market volume of US$664.9 million by 2028. Within the DIY market ECDB considers the following three sub-markets: Tools & Construction Supplies, Vehicle Parts, and Garden.
eCommerce revenue development in the DIY market in Finland
eCommerce revenue growth in the DIY market in Finland
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 53.9 | 32.0 | 5.1 | 3.6 | 42.3 | 42.6 | 61.8 | 35.9 |
Top stores
Top five DIY online stores in Finland by net sales 2023
With sales in the Finnish DIY market, k-rauta.fi generated a revenue of US$79.5 million in 2023, which means it is the leading online store in this market. The DIY ranking of Finland is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the DIY market in Finland in 2023
Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
See further stores
Market definition
Definition of the DIY market
Market definition: DIY In the category DIY there is an extensive selection of products for the garden (e.g. plants, fertilizers, shovels, lawn mowers), vehicle parts (e.g. car tires, car parts, motorcycle parts), tools and construction supplies (e.g. hammers, screwdrivers, nails, faucets, lumber, paints, laminate). Online stores dedicated to stationery, crafts & art supplies, gardening services or vehicle repair services are not considered. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Garden (e.g. plants, fertilizers, shovels, lawn mowers)
- Vehicle parts (e.g. car tires, car parts, motorcycle parts)
- Tools and construction supplies (e.g. hammers, screwdrivers, nails, faucets, lumber, paints, laminate)
Out-of-scope
- Stationery, crafts & art supplies
- Gardening services
- Vehicle repair services
- Construction services