DIY market in Finland

The Finnish DIY eCommerce market is predicted to reach US$594.0 million by 2024 and accounts for 9.1% of the total eCommerce market in Finland. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 2.9%, resulting in a projected market volume of US$667.2 million by 2028. Within the DIY market ECDB considers the following three sub-markets: Tools & Construction Supplies, Vehicle Parts, and Garden.

Market development

eCommerce revenue development in the Other Garden market in Finland

The Finnish Other Garden eCommerce market is predicted to reach US$3.6 million by 2024 and accounts for 3.8% of the Garden eCommerce market in Finland. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -1.6%, resulting in a projected market volume of US$3.3 million by 2028. The Other Garden eCommerce market is a sub-market of the Garden market. Further categories within the Garden market are: Barbecues, Gardening Accessories, and Plants & Seeds.

eCommerce revenue development in the Other Garden market in Finland

in million US$

Chart

Bar chart with 8 bars.
The chart has 1 X axis displaying categories.
The chart has 1 Y axis displaying values. Data ranges from 1.1205798497282649e-8 to 6.994977662591693e-7.
End of interactive chart.

eCommerce revenue growth in the Other Garden market in Finland

in %

Chart

Line chart with 8 data points.
The chart has 1 X axis displaying categories.
The chart has 1 Y axis displaying values. Data ranges from 0.17672362082874082 to 0.8688382029938333.
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Net eCommerce revenue split by sub-category

in %

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Bar chart with 5 data series.
The chart has 1 X axis displaying categories.
The chart has 1 Y axis displaying values. Data ranges from 0.11965576098252 to 4.0731003245594.
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20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)19.440.631.559.186.971.471.217.7

Online share

eCommerce online share of the total Other Garden market in Finland

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Finnish Other Garden retail market, the online share is 12.2% and will increase by an average of 3.3% to 13.8% by 2028.

eCommerce online share of the total Other Garden market in Finland

in %

Chart

Bar chart with 8 bars.
The chart has 1 X axis displaying categories.
The chart has 1 Y axis displaying values. Data ranges from 0.34992538026374365 to 0.9985120619481949.
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20202021202220232024202520262027
Online share (in %)77.1%35.0%83.5%43.5%99.9%37.0%45.7%2.5%

Market definition

Definition of the Other Garden market within the DIY market

Market definition: DIY > Garden > Other Garden The category Other Garden includes the online trade of bird house, corn dumplings, water fountain, and more. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Bird house
  • Corn dumplings
  • Water fountain
  • Pinwheels

Market comparison

The Finnish Other Garden market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Chart

Bubble chart with 5 data series. Bubble charts are scatter charts where each data point also has a size value.
The chart has 1 X axis displaying Online Share. Data ranges from 0.049848978629908114 to 0.7703000639097481.
The chart has 1 Y axis displaying Revenue Growth. Data ranges from 0.3149794987281149 to 0.8696311857124559.
End of interactive chart.