The biggest player in the Indonesian eCommerce Market is jd.id. The store had a revenue of US$1.5 billion in 2020. It is followed by orami.co.id with US$178 million revenue and zalora.co.id with US$125 million revenue.
Store rankings are based on every store that generates revenue in in Indonesia. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in in Indonesia was considered.
One of the fastest-growing stores in the Indonesian market is dekoruma.com. The store achieved sales of about US$23.7 million in 2020. Its revenue growth amounted to 52% in the previous year.
Digital Market Outlook by Statista
The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.
Market expansion in in Indonesia is expected to continue over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate (CAGR 20-24) for the next four years will be 15%. Compared to the year-over-year growth of 49%, this decrease suggests a moderately flooded market. Another indicator of market saturation is the online penetration of 44% in in Indonesia; in other words, 44% of the Indonesian population have bought at least one product online in 2020.
Five categories are considered by ecommerceDB. Fashion is the largest segment in in Indonesia and accounts for 32% of the eCommerce revenue in in Indonesia. This is followed by Electronics & Media with 23%, Food & Personal Care with 15%, Furniture & Appliances with 15% and Toys, Hobby & DIY with the remaining 15%.
In in Indonesia, JNE Express is the most frequently offered delivery service provider among online stores. Of those stores that indicating which service they use to transport their goods, 69% cited JNE Express as one of their providers. Moreover, TIKI and Sicepat are among the top three shipping service companies offered by online retailers in in Indonesia, at rates of 18% and 18%.
Shipping information is based on orders from the store's main country, which is defined as the one where the store generates most of its online revenue. In this case, it is in Indonesia. Only stores that provide information about their shipping providers can be considered.
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