The biggest player in the Indonesian eCommerce Market is jd.id. The store had a revenue of US$1.1 billion in 2019. It is followed by orami.co.id with US$102 million revenue and zalora.co.id with US$102 million revenue.
Store rankings are based on every store that generates revenue in in Indonesia. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in in Indonesia was considered.
One of the fastest-growing stores in the Indonesian market is dekoruma.com. The store achieved sales of about US$15.6 million in 2019. Its revenue growth amounted to 93% in the previous year.
Digital Market Outlook by Statista
The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.
Market expansion in in Indonesia is expected to continue over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate (CAGR 19-23) for the next four years will be 25%. Compared to the year-over-year growth of 49%, this decrease suggests a moderately flooded market. Another indicator of market saturation is the online penetration of 44% in in Indonesia; in other words, 44% of the Indonesian population have bought at least one product online in 2019.
Five categories are considered by ecommerceDB. Fashion is the largest segment in in Indonesia and accounts for 32% of the eCommerce revenue in in Indonesia. This is followed by Electronics & Media with 24%, Furniture & Appliances with 15%, Toys, Hobby & DIY with 14% and Food & Personal Care with the remaining 14%.