The biggest player in the Indonesian eCommerce Market is jd.id. The store had a revenue of US$1.6 billion in 2019. It is followed by orami.co.id with US$102 million revenue and zalora.co.id with US$102 million revenue. Altogether, the top three stores account for 10% of online revenue in Indonesia.
Store rankings are based on every store that generates revenue in Indonesia. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Indonesia was considered.
One of the fastest-growing stores in the Indonesian market is oktagon.co.id. The store achieved sales of about US$3.1 million in 2019. Its revenue growth amounted to 130% in the previous year.
Digital Market Outlook by Statista
The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.
Market expansion in Indonesia is expected to continue over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate (CAGR 19-23) for the next four years will be 26%. Compared to the year-over-year growth of 56%, this decrease suggests a moderately flooded market. Another indicator of market saturation is the online penetration of 62% in Indonesia; in other words, 62% of the Indonesian population have bought at least one product online in 2019.
Five categories are considered by ecommerceDB. Fashion is the largest segment in Indonesia and accounts for 26% of the eCommerce revenue in Indonesia. This is followed by Electronics & Media with 25%, Food & Personal Care with 17%, Toys, Hobby & DIY with 17% and Furniture & Appliances with the remaining 16%.