Electronics market in Indonesia

The Indonesian Electronics eCommerce market is predicted to reach US$18,894.6 million by 2023 and accounts for 27.9% of the total eCommerce market in Indonesia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 2.1%, resulting in a projected market volume of US$20,546.2 million by 2027. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.

Market development

eCommerce revenue development in the Electronics market in Indonesia

The Indonesian Electronics eCommerce market is predicted to reach US$18,894.6 million by 2023 and accounts for 27.9% of the total eCommerce market in Indonesia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 2.1%, resulting in a projected market volume of US$20,546.2 million by 2027. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.

eCommerce revenue development in the Electronics market in Indonesia

in million US$

eCommerce revenue growth in the Electronics market in Indonesia

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 6.3 96.5 36.4 83.1 97.4 66.6 81.4 60.3

Online share

eCommerce online share of the total Electronics market in Indonesia

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Indonesian Electronics retail market, the online share is 25.7% and will increase by an average of 6.0% to 32.5% by 2027.

eCommerce online share of the total Electronics market in Indonesia

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 41.2% 76.1% 68.0% 5.9% 28.5% 66.8% 28.9% 44.4%

Top stores

Top five Electronics online stores in Indonesia by net sales 2022

With sales in the Indonesian Electronics market, jd.id generated a revenue of US$459.0 million in 2022, which means it is the leading online store in this market. The Electronics ranking of Indonesia is based on all online stores that generated sales in this market in 2022. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

eCommerce net sales generated in the Electronics market in Indonesia in 2022

in million US$
Filtered revenue / share
Global revenue
Growth
US$900.0m
20.7%
US$8,300.0m 8.3%
US$550.0m
12.0%
US$4,600.0m 12.4%
US$470.0m
3.9%
US$1,190.0m 33.6%
US$430.0m
20.6%
US$2,122.0m 18.0%
US$370.0m
20.7%
US$1,814.0m 12.6%

Market definition

Definition of the Electronics market

Market definition: Electronics The category Electronics covers the sale of consumer electronics (e.g. computers, smartphones, TVs, headphones, game consoles) and appliances (e.g. refrigerators, washing machines, vacuum cleaners, coffee machines, hair dryers, electric toothbrushes) via digital channels. Online stores dedicated to the sale of mobile contracts and tariffs, set-up and installation services or software are not considered. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Consumer Electronics (e.g. computers, smartphones, TVs, headphones, game consoles)
  • Appliances (e.g. refrigerators, washing machines, vacuum cleaners, coffee machines, hair dryers, electric toothbrushes)

Out-of-scope

  • Mobile contracts and tariffs
  • Set-up and installation services
  • Software
  • Car electronics (e.g. navigation systems, car entertainment systems, dashcams)
  • Power tools