Electronics market in Indonesia

The Indonesian Electronics eCommerce market is predicted to reach US$18,894.6 million by 2023 and accounts for 27.9% of the total eCommerce market in Indonesia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 2.1%, resulting in a projected market volume of US$20,546.2 million by 2027. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.

Market development

eCommerce revenue development in the Cases & Accessories market in Indonesia

The Indonesian Cases & Accessories eCommerce market is predicted to reach US$90.0 million by 2023 and accounts for 1.2% of the Smartphones eCommerce market in Indonesia. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be -0.1%, resulting in a projected market volume of US$89.6 million by 2027. The Cases & Accessories eCommerce market is a sub-market of the Smartphones market. Further categories within the Smartphones market are: Smartphone Devices.

eCommerce revenue development in the Cases & Accessories market in Indonesia

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Cases & Accessories market in Indonesia

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 14.9 22.9 41.6 28.6 86.7 79.3 90.8 69.6
AOV (in US$) 72.7 67.2 0.8 50.1 34.1 47.9 74.2 84.6
CVR (in %) 14.9 22.9 41.6 28.6 86.7 79.3 90.8 69.6
AOV: Average Order Value CVR: Conversion Rate

Online share

eCommerce online share of the total Cases & Accessories market in Indonesia

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Indonesian Cases & Accessories retail market, the online share is 32.9% and will increase by an average of 3.9% to 38.3% by 2027.

eCommerce online share of the total Cases & Accessories market in Indonesia

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 98.6% 98.9% 85.4% 24.8% 11.5% 84.0% 0.9% 54.4%

Market definition

Definition of the Cases & Accessories market within the Electronics market

Market definition: Electronics > Consumer Electronics > Telecommunications > Smartphones > Cases & Accessories The category Cases & Accessories includes the online trade of phone cases and covers, screen protectors and chargers and charging accessories (e.g. all adapters, wireless chargers, portable power banks). This category does not cover smartphone devices (e.g. iphone, samsung galaxy, xiaomi redmi) and headphones and earbuds. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Phone cases and covers
  • Screen protectors
  • Chargers and charging Accessories (e.g. all adapters, wireless chargers, portable power banks)

Out-of-scope

  • Smartphone Devices (e.g. iPhone, Samsung Galaxy, Xiaomi Redmi)
  • Headphones and earbuds