Fashion market in Indonesia
The Indonesian Fashion eCommerce market is predicted to reach US$20,881.7 million by 2024 and accounts for 22.6% of the total eCommerce market in Indonesia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 21.0%, resulting in a projected market volume of US$44,758.6 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Bags & Accessories, and Footwear.
Monthly revenues
Monthly eCommerce revenues in the Indonesian Fashion market
The monthly eCommerce revenue of the Indonesian Fashion market was US$1,744 million in November 2024. This refers to a growth of 0.5% compared to October 2024. Within the last 12 months, the monthly revenue share was the highest in January 2024 with 9.6% of the total 2024 revenue of the Indonesian Fashion market and the lowest in September 2024 with 7.7% of the total 2024 revenue.
Revenue Last Month
US$1,743.7m
The eCommerce revenue grew by 0.5% from October 2024 to November 2024.
Monthly revenue shares in the last 12 months
0-2024 | 1-2024 | 2-2024 | 3-2024 | 4-2024 | 5-2024 | 6-2024 | 7-2024 | 8-2024 | 9-2024 | 10-2024 | 11-2024 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Monthly revenue share (in %) | 95.3 | 50.0 | 90.7 | 17.1 | 61.0 | 98.1 | 91.4 | 26.4 | 34.9 | 55.3 | 83.8 | 66.9 |
Market development
eCommerce revenue development in the Fashion market in Indonesia
The Indonesian Fashion eCommerce market is predicted to reach US$20,881.7 million by 2024 and accounts for 22.6% of the total eCommerce market in Indonesia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 21.0%, resulting in a projected market volume of US$44,758.6 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Bags & Accessories, and Footwear.
eCommerce revenue development in the Fashion market in Indonesia
eCommerce revenue growth in the Fashion market in Indonesia
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 4.4 | 9.3 | 36.5 | 95.0 | 54.7 | 17.9 | 5.3 | 56.1 |
Top stores
Top five Fashion online stores in Indonesia by net sales 2023
With sales in the Indonesian Fashion market, blibli.com generated a revenue of US$135.9 million in 2023, which means it is the leading online store in this market. The Fashion ranking of Indonesia is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Fashion market in Indonesia in 2023
Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
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Shipping Service Provider
Top 5 offered shipping providers in the Indonesian Fashion market
Despite JNE Express's dominant position with 69.0% of online stores opting for its services, the Indonesian Fashion eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including Sicepat, Gojek, J&T Express, and Grab, hold smaller but significant shares, contributing to a dynamic and fragmented market.
Top 5 offered shipping providers in the Indonesian Fashion market
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Market definition
Definition of the Fashion market
Market definition: Fashion The category Fashion encompasses the commercial (B2C) sale of apparel (e.g. jackets, t-shirts, joggers, underwear), footwear (e.g. sneakers, boots, sandals), bags (e.g. handbags, backpacks, suitcases), and accessories (e.g. hats, sunglasses, jewelry, watches) via digital channels. Sport-specific equipment (e.g. climbing shoes, goalkeeper gloves, wetsuits), eye care (e.g. glasses and sunglasses with prescriptions) or beauty care (e.g. make-up, fragrances) are not included in this segment. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Apparel (e.g. jackets, t-shirts, joggers, underwear)
- Footwear (e.g. sneakers, boots, sandals)
- Bags (e.g. handbags, backpacks, suitcases)
- Accessories (e.g. hats, sunglasses, jewelry, watches)
Out-of-scope
- Sport-specific equipment (e.g. climbing shoes, goalkeeper gloves, wetsuits)
- Eye care (e.g. glasses and sunglasses with prescriptions)
- Beauty care (e.g. make-up, fragrances)
Select sub-category