Fashion market in Indonesia
The Indonesian Fashion eCommerce market is predicted to reach US$13,599.1 million by 2023 and accounts for 20.1% of the total eCommerce market in Indonesia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 5.0%, resulting in a projected market volume of US$16,515.7 million by 2027. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Bags & Accessories, and Footwear.
Market development
eCommerce revenue development in the Headwear market in Indonesia
The Indonesian Headwear eCommerce market is predicted to reach US$106.2 million by 2023 and accounts for 6.6% of the Fashion Accessories eCommerce market in Indonesia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 18.1%, resulting in a projected market volume of US$206.7 million by 2027. The Headwear eCommerce market is a sub-market of the Fashion Accessories market. Further categories within the Fashion Accessories market are: Belts, Other Accessories, Scarves & Shawls, Sunglasses, and Wallets & Purses.
eCommerce revenue development in the Headwear market in Indonesia
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Headwear market in Indonesia
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 67.1 | 63.0 | 20.1 | 16.6 | 43.6 | 51.3 | 42.9 | 36.8 |
| AOV (in US$) | 28.9 | 61.9 | 84.6 | 10.2 | 35.2 | 58.6 | 53.1 | 8.3 |
| CVR (in %) | 67.1 | 63.0 | 20.1 | 16.6 | 43.6 | 51.3 | 42.9 | 36.8 |
Market definition
Definition of the Headwear market within the Fashion market
Market definition: Fashion > Bags & Accessories > Fashion Accessories > Headwear The category Headwear includes the online trade of hats (e.g. bucket hats, sun hats, berets), beanies, baseball caps, and more. This category does not cover safety helmets and bicycle helmets. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Hats (e.g. bucket hats, sun hats, berets)
- Beanies
- Baseball caps
- Headbands
- Hijabs
Out-of-scope
- Safety helmets
- Bicycle helmets
Select sub-category