The biggest player in the Malaysian eCommerce Market is zalora.com.my. The store had a revenue of US$50 million in 2019. It is followed by tesco.com.my with US$39 million revenue and watsons.com.my with US$18 million revenue.
Store rankings are based on every store that generates revenue in Malaysia. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Malaysia was considered.
One of the fastest-growing stores in the Malaysian market is fashionvalet.com. The store achieved sales of about US$8.7 million in 2019. Its revenue growth amounted to 140% in the previous year.
Digital Market Outlook by Statista
The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.
Market expansion in Malaysia is expected to continue over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate (CAGR 19-23) for the next four years will be 12%. Compared to the year-over-year growth of 21%, this decrease suggests a moderately flooded market. Another indicator of market saturation is the online penetration of 62% in Malaysia; in other words, 62% of the Malaysian population have bought at least one product online in 2019.
Five categories are considered by ecommerceDB. Electronics & Media is the largest segment in Malaysia and accounts for 27% of the eCommerce revenue in Malaysia. This is followed by Fashion with 24%, Furniture & Appliances with 17%, Food & Personal Care with 16% and Toys, Hobby & DIY with the remaining 16%.