The biggest player in the Pakistani eCommerce Market is gulahmedshop.com. The store had a revenue of US$35 million in 2019. It is followed by khaadi.com with US$32 million revenue and alkaramstudio.com with US$22 million revenue.
Store rankings are based on every store that generates revenue in in Pakistan. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in in Pakistan was considered.
One of the fastest-growing stores in the Pakistani market is beoneshopone.com. The store achieved sales of about US$2.1 million in 2019. Its revenue growth amounted to 470% in the previous year.
Digital Market Outlook by Statista
The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.
Market expansion in in Pakistan is expected to continue over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate (CAGR 19-23) for the next four years will be 32%. Compared to the year-over-year growth of 63%, this decrease suggests a moderately flooded market. Another indicator of market saturation is the online penetration of 20% in in Pakistan; in other words, 20% of the Pakistani population have bought at least one product online in 2019.
Five categories are considered by ecommerceDB. Fashion is the largest segment in in Pakistan and accounts for 46% of the eCommerce revenue in in Pakistan. This is followed by Electronics & Media with 23%, Toys, Hobby & DIY with 13%, Food & Personal Care with 9% and Furniture & Appliances with the remaining 9%.