e-Commerce Market Analysis

The eCommerce market in Russia

Russia is the eleventh largest market for eCommerce with a revenue of US$19 billion in 2019, placing it ahead of Spain and behind Indonesia.

With an increase of 9%, the Russian eCommerce market contributed to the worldwide growth rate of 13% in 2019. Revenues for eCommerce continue to increase. New markets are emerging, and existing markets also have the potential for further development. Global growth will continue over the next few years. This will be propelled by East and Southeast Asia, with their expanding middle class and lagging offline shopping infrastructure.

The eCommerce market includes online sales of physical goods to a private end user (B2C). Included in this definition are purchases via computer as well as mobile purchases via smartphones and tablets. Excluded from the definition of ecommerceDB are the following: digitally distributed services (e.g., travel tickets), online stores dedicated to digital media downloads or streams, online stores dedicated to B2B markets, and sales between private individuals (C2C) within the eCommerce market.

The eCommerce market in Russia

Top online stores

The biggest player in the Russian eCommerce Market is wildberries.ru. The store had a revenue of US$1.9 billion in 2019. It is followed by ozon.ru with US$823 million revenue and citilink.ru with US$737 million revenue. Altogether, the top three stores account for 20% of online revenue in Russia.

Store rankings are based on every store that generates revenue in Russia. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Russia was considered.

One of the fastest-growing stores in the Russian market is floradelivery.ru. The store achieved sales of about US$1.6 million in 2019. Its revenue growth amounted to 280% in the previous year.

Top online The eCommerce market stores in Russia by eCommerce net sales 2019 in million US$ The table shows the stores that generate the highest revenue in the Russian market. For this evaluation, only revenue created in Russia was considered. Basis are all shops on eCommerceDB that operate in Russia.

# Store
1. wildberries.ru US$1,935m
2. ozon.ru US$823m
3. citilink.ru US$737m
4. dns-shop.ru US$730m
5. mvideo.ru US$602m
The eCommerce market in Russia

Market size and growth rate

Revenue in 2019
US$18,613m
REVENUE
CAGR 2019-2023
8%
CAGR

Digital Market Outlook by Statista

The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.
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Market expansion in Russia is expected to continue over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate (CAGR 19-23) for the next four years will be 8%. Compared to the year-over-year growth of 9%, this decrease suggests a moderately flooded market. Another indicator of market saturation is the online penetration of 67% in Russia; in other words, 67% of the Russian population have bought at least one product online in 2019.

Five categories are considered by ecommerceDB. Fashion is the largest segment in Russia and accounts for 32% of the eCommerce revenue in Russia. This is followed by Electronics & Media with 24%, Toys, Hobby & DIY with 21%, Furniture & Appliances with 14% and Food & Personal Care with the remaining 9%.

The eCommerce market in Russia

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