The biggest player in the Russian eCommerce Market is wildberries.ru. The store had a revenue of US$1.9 billion in 2019. It is followed by ozon.ru with US$823 million revenue and citilink.ru with US$737 million revenue. Altogether, the top three stores account for 20% of online revenue in Russia.
Store rankings are based on every store that generates revenue in Russia. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Russia was considered.
One of the fastest-growing stores in the Russian market is floradelivery.ru. The store achieved sales of about US$1.6 million in 2019. Its revenue growth amounted to 280% in the previous year.
Digital Market Outlook by Statista
The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.
Market expansion in Russia is expected to continue over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate (CAGR 19-23) for the next four years will be 8%. Compared to the year-over-year growth of 9%, this decrease suggests a moderately flooded market. Another indicator of market saturation is the online penetration of 67% in Russia; in other words, 67% of the Russian population have bought at least one product online in 2019.
Five categories are considered by ecommerceDB. Fashion is the largest segment in Russia and accounts for 32% of the eCommerce revenue in Russia. This is followed by Electronics & Media with 24%, Toys, Hobby & DIY with 21%, Furniture & Appliances with 14% and Food & Personal Care with the remaining 9%.