eCommerce market in Slovenia

Slovenia is the 82nd largest market for eCommerce with a predicted revenue of US$632.8 million by 2024, placing it ahead of El Salvador. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 4.4%, resulting in a projected market volume of US$752.8 million by 2028. With an expected increase of 5.7% in 2024, the Slovenian eCommerce market contributed to the worldwide growth rate of 10.1% in 2024. Like in Slovenia, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Slovenian eCommerce market. Hobby & Leisure is the largest market and accounts for 26.2% of the Slovenian eCommerce revenue. It is followed by Electronics with 20.9%, Fashion with 17.4%, Furniture & Homeware with 11.6%, Care Products with 9.3%, DIY with 8.9%, and Grocery with the remaining 5.7%.

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Slovenian retail market, the online share is 8.5% and will increase by an average of 7.6% to 11.4% by 2028.

The biggest player in the Slovenian eCommerce market is mimovrste.com. The store had a revenue of US$109.0 million in 2023. Store rankings include every store that generates revenue in Slovenia. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Slovenia was considered.

The Slovenian eCommerce market in 2023 in terms of offered payment methods is fragmented and highly competitive with VISA (Cards) covering the largest share with 94.6% of all online stores checked. Other offered payment methods in the Slovenian eCommerce market in 2023 are Mastercard (Cards) with 94.6%, Cash on delivery (Cash on delivery) with 76.2%, and Invoice (unknown) with 73.5%. With 59.2% PayPal (E-wallets) still has a considerable market share amongst the offered payment methods compared to VISA (Cards).

Despite Pošta Slovenije's dominant position with 66.1% of online stores opting for its services, the Slovenian eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including GLS, DPD, DHL, and UPS (United Parcel Service), hold smaller but significant shares, contributing to a dynamic and fragmented market.