The biggest player in the Slovene eCommerce Market is mimovrste.com. The store had a revenue of US$59 million in 2019. It is followed by merkur.si with US$16 million revenue and bigbang.si with US$14 million revenue. Altogether, the top three stores account for 25% of online revenue in Slovenia.
Store rankings are based on every store that generates revenue in Slovenia. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Slovenia was considered.
One of the fastest-growing stores in the Slovene market is moemax.si. The store achieved sales of about US$3.9 million in 2019. Its revenue growth amounted to 170% in the previous year.
Digital Market Outlook by Statista
The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.
Market expansion in Slovenia is expected to continue over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate (CAGR 19-23) for the next four years will be 8%. Compared to the year-over-year growth of 9%, this decrease suggests a moderately flooded market. Another indicator of market saturation is the online penetration of 63% in Slovenia; in other words, 63% of the Slovene population have bought at least one product online in 2019.
Five categories are considered by ecommerceDB. Electronics & Media is the largest segment in Slovenia and accounts for 45% of the eCommerce revenue in Slovenia. This is followed by Furniture & Appliances with 22%, Toys, Hobby & DIY with 19%, Fashion with 11% and Food & Personal Care with the remaining 3%.