e-Commerce Market Analysis

The eCommerce market in Slovenia

In Slovenia is the 73rd largest market for eCommerce with a revenue of US$504 million in 2020, placing it ahead of Jordan and behind Luxembourg.

With an increase of 21%, the Slovenian eCommerce market contributed to the worldwide growth rate of 26% in 2020. Revenues for eCommerce continue to increase. New markets are emerging, and existing markets also have the potential for further development. Global growth will continue over the next few years. This will be propelled by East and Southeast Asia, with their expanding middle class and lagging offline shopping infrastructure.

The eCommerce market includes online sales of physical goods to a private end user (B2C). Included in this definition are purchases via computer as well as mobile purchases via smartphones and tablets. Excluded from the definition of ecommerceDB are the following: digitally distributed services (e.g., travel tickets), online stores dedicated to digital media downloads or streams, online stores dedicated to B2B markets, and sales between private individuals (C2C) within the eCommerce market.

The biggest player in the Slovenian eCommerce Market is mimovrste.com. The store had a revenue of US$57 million in 2020. It is followed by merkur.si with US$19 million revenue and bigbang.si with US$15 million revenue. Altogether, the top three stores account for 20% of online revenue in in Slovenia.

Store rankings are based on every store that generates revenue in in Slovenia. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in in Slovenia was considered.

One of the fastest-growing stores in the Slovenian market is moemax.si. The store achieved sales of about US$5.1 million in 2020. Its revenue growth amounted to 30% in the previous year.

Growth Champions:

Editorial Tipps:

Top online The eCommerce market stores in Slovenia by eCommerce net sales 2020 in million US$ The table shows the stores that generate the highest revenue in the Slovenian market. For this evaluation, only revenue created in in Slovenia was considered. Basis are all shops on ecommerceDB that operate in in Slovenia.

#	Store
1.	mimovrste.com	US$57m
2.	merkur.si	US$19m
3.	bigbang.si	US$15m
4.	lekarnar.com	US$14m
5.	enaa.com	US$9m

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Revenue in 2020

US$504m

REVENUE

CAGR 2020-2024

CAGR

Digital Market Outlook by Statista

The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.
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Market expansion in in Slovenia is expected to continue over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate (CAGR 20-24) for the next four years will be 7%. Compared to the year-over-year growth of 21%, this decrease suggests a moderately flooded market. Another indicator of market saturation is the online penetration of 48% in in Slovenia; in other words, 48% of the Slovenian population have bought at least one product online in 2020.

Five categories are considered by ecommerceDB. Fashion is the largest segment in in Slovenia and accounts for 30% of the eCommerce revenue in in Slovenia. This is followed by Toys, Hobby & DIY with 25%, Electronics & Media with 22%, Furniture & Appliances with 12% and Food & Personal Care with the remaining 11%.

In in Slovenia, Pošta Slovenije is the most frequently offered delivery service provider among online stores. Of those stores that indicating which service they use to transport their goods, 52% cited Pošta Slovenije as one of their providers. Moreover, GLS and DPD are among the top three shipping service companies offered by online retailers in in Slovenia, at rates of 30% and 19%.

Shipping information is based on orders from the store's main country, which is defined as the one where the store generates most of its online revenue. In this case, it is in Slovenia. Only stores that provide information about their shipping providers can be considered.