e-Commerce Market Analysis

The eCommerce market in Slovenia

Slovenia is the 92nd largest market for eCommerce with a revenue of US$364 million in 2019, placing it ahead of Serbia and behind Panama.

With an increase of 9%, the Slovene eCommerce market contributed to the worldwide growth rate of 13% in 2019. Revenues for eCommerce continue to increase. New markets are emerging, and existing markets also have the potential for further development. Global growth will continue over the next few years. This will be propelled by East and Southeast Asia, with their expanding middle class and lagging offline shopping infrastructure.

The eCommerce market includes online sales of physical goods to a private end user (B2C). Included in this definition are purchases via computer as well as mobile purchases via smartphones and tablets. Excluded from the definition of ecommerceDB are the following: digitally distributed services (e.g., travel tickets), online stores dedicated to digital media downloads or streams, online stores dedicated to B2B markets, and sales between private individuals (C2C) within the eCommerce market.

The eCommerce market in Slovenia

Top online stores

The biggest player in the Slovene eCommerce Market is mimovrste.com. The store had a revenue of US$59 million in 2019. It is followed by merkur.si with US$16 million revenue and bigbang.si with US$14 million revenue. Altogether, the top three stores account for 25% of online revenue in Slovenia.

Store rankings are based on every store that generates revenue in Slovenia. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Slovenia was considered.

One of the fastest-growing stores in the Slovene market is moemax.si. The store achieved sales of about US$3.9 million in 2019. Its revenue growth amounted to 170% in the previous year.

Top online The eCommerce market stores in Slovenia by eCommerce net sales 2019 in million US$ The table shows the stores that generate the highest revenue in the Slovene market. For this evaluation, only revenue created in Slovenia was considered. Basis are all shops on eCommerceDB that operate in Slovenia.

# Store
1. mimovrste.com US$59m
2. merkur.si US$16m
3. bigbang.si US$14m
4. lekarnar.com US$11m
5. enaa.com US$8m
The eCommerce market in Slovenia

Market size and growth rate

Revenue in 2019
US$364m
REVENUE
CAGR 2019-2023
8%
CAGR

Digital Market Outlook by Statista

The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.
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Market expansion in Slovenia is expected to continue over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate (CAGR 19-23) for the next four years will be 8%. Compared to the year-over-year growth of 9%, this decrease suggests a moderately flooded market. Another indicator of market saturation is the online penetration of 63% in Slovenia; in other words, 63% of the Slovene population have bought at least one product online in 2019.

Five categories are considered by ecommerceDB. Electronics & Media is the largest segment in Slovenia and accounts for 45% of the eCommerce revenue in Slovenia. This is followed by Furniture & Appliances with 22%, Toys, Hobby & DIY with 19%, Fashion with 11% and Food & Personal Care with the remaining 3%.

The eCommerce market in Slovenia

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