The biggest player in the Ukranian eCommerce Market is makeup.com.ua. The store had a revenue of US$63 million in 2019. It is followed by next.ua with US$47 million revenue and wildberries.ru with US$45 million revenue. Altogether, the top three stores account for 15% of online revenue in in Ukraine.
Store rankings are based on every store that generates revenue in in Ukraine. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in in Ukraine was considered.
One of the fastest-growing stores in the Ukranian market is lcwaikiki.ua. The store achieved sales of about US$5.7 million in 2019. Its revenue growth amounted to 630% in the previous year.
Digital Market Outlook by Statista
The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.
Market expansion in in Ukraine is expected to continue over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate (CAGR 19-23) for the next four years will be 7%. Compared to the year-over-year growth of 11%, this decrease suggests a moderately flooded market. Another indicator of market saturation is the online penetration of 58% in in Ukraine; in other words, 58% of the Ukranian population have bought at least one product online in 2019.
Five categories are considered by ecommerceDB. Fashion is the largest segment in in Ukraine and accounts for 34% of the eCommerce revenue in in Ukraine. This is followed by Electronics & Media with 28%, Toys, Hobby & DIY with 16%, Furniture & Appliances with 13% and Food & Personal Care with the remaining 9%.