e-Commerce Market Analysis

The eCommerce market in Ukraine

In Ukraine is the 67th largest market for eCommerce with a revenue of US$772 million in 2020, placing it ahead of Angola and behind Croatia.

With an increase of 41%, the Ukranian eCommerce market contributed to the worldwide growth rate of 26% in 2020. Revenues for eCommerce continue to increase. New markets are emerging, and existing markets also have the potential for further development. Global growth will continue over the next few years. This will be propelled by East and Southeast Asia, with their expanding middle class and lagging offline shopping infrastructure.

The eCommerce market includes online sales of physical goods to a private end user (B2C). Included in this definition are purchases via computer as well as mobile purchases via smartphones and tablets. Excluded from the definition of ecommerceDB are the following: digitally distributed services (e.g., travel tickets), online stores dedicated to digital media downloads or streams, online stores dedicated to B2B markets, and sales between private individuals (C2C) within the eCommerce market.

The eCommerce market in Ukraine

Top online stores

The biggest player in the Ukranian eCommerce Market is apple.com. The store had a revenue of US$87 million in 2020. It is followed by makeup.com.ua with US$78 million revenue and apteka911.com.ua with US$76 million revenue. Altogether, the top three stores account for 30% of online revenue in in Ukraine.

Store rankings are based on every store that generates revenue in in Ukraine. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in in Ukraine was considered.

One of the fastest-growing stores in the Ukranian market is lcwaikiki.ua. The store achieved sales of about US$14.9 million in 2020. Its revenue growth amounted to 160% in the previous year.

Top online The eCommerce market stores in Ukraine by eCommerce net sales 2020 in million US$ The table shows the stores that generate the highest revenue in the Ukranian market. For this evaluation, only revenue created in in Ukraine was considered. Basis are all shops on ecommerceDB that operate in in Ukraine.

# Store
1. apple.com US$87m
2. makeup.com.ua US$78m
3. apteka911.com.ua US$76m
4. comfy.ua US$46m
5. kasta.ua US$36m
The eCommerce market in Ukraine

Market size and growth rate

Revenue in 2020
US$772m
REVENUE
CAGR 2020-2024
13%
CAGR

Digital Market Outlook by Statista

The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.
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Market expansion in in Ukraine is expected to continue over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate (CAGR 20-24) for the next four years will be 13%. Compared to the year-over-year growth of 41%, this decrease suggests a moderately flooded market. Another indicator of market saturation is the online penetration of 35% in in Ukraine; in other words, 35% of the Ukranian population have bought at least one product online in 2020.

Five categories are considered by ecommerceDB. Fashion is the largest segment in in Ukraine and accounts for 27% of the eCommerce revenue in in Ukraine. This is followed by Electronics & Media with 27%, Furniture & Appliances with 20%, Toys, Hobby & DIY with 15% and Food & Personal Care with the remaining 11%.

The eCommerce market in Ukraine
Top shipping service providers

In in Ukraine, Nova Poshta is the most frequently offered delivery service provider among online stores. Of those stores that indicating which service they use to transport their goods, 84% cited Nova Poshta as one of their providers. Moreover, Ukrposhta and Meest Express are among the top three shipping service companies offered by online retailers in in Ukraine, at rates of 34% and 24%.

Shipping information is based on orders from the store's main country, which is defined as the one where the store generates most of its online revenue. In this case, it is in Ukraine. Only stores that provide information about their shipping providers can be considered.

Competitor analysis of shipping service providers in Ukraine The table shows the most offered shipping providers within the top 100 online stores in Ukraine. Shipping information is based on orders from the store's main country, which is defined as the one where the store generates most of its online revenue. In this case, it is in Ukraine. Only stores that provide information about their shipping providers can be considered.

# Shipping service provider
1. Nova Poshta 84%
2. Ukrposhta 34%
3. Meest Express 24%
The eCommerce market in Ukraine

Explore the competitive landscape