e-Commerce Market Analysis

Fashion in the U.S.

The category Fashion consists of three subcategories: Apparel, Bags & Accessories, and Footwear. Apparel includes the online trade of clothing articles for men, women, and children. Bags & Accessories range from hats and scarves to suitcases and purses. Footwear includes shoes and shoe-care items, such as cleaning products. Special clothing for outdoor activities or sports, as well as sport shoes and baby clothes, belong in other categories (see: Toys, Hobby & DIY).

In the U.S., this segment generates a revenue of US$103 billion in 2019, which amounts to a 28% share of the entire U.S. eCommerce market.

Fashion in the U.S.

Top online stores

With sales in the U.S. Fashion market, macys.com generated a revenue of almost US$4.2 billion in 2019, which means it is the leading online store in this segment. In second place is amazon.com with a revenue of over US$2.8 billion, followed by gap.com with a revenue of US$2.6 billion. Altogether, the top three online stores account for a market share of 9% within the given segment. Compared to the U.S. eCommerce market across all segments, where the top three stores account for 28% of the market volume, the Fashion market has a relatively low market concentration.

The Fashion ranking of the U.S. is based on all online stores that generated sales in this segment in 2019. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The ranking shows a filtered revenue. It only includes national sales within the segment.

One of the fastest growing stores in the U.S. Fashion market is dickies.com. The store achieved sales of around US$0.1 billion in 2019. Its revenue growth amounts to 150% within the previous year.

Top online Fashion stores in the U.S. by eCommerce net sales 2019 in million US$ The table shows the stores that generate the highest revenue in the U.S. Fashion market. The Fashion ranking of the U.S. is based on all online stores that generated sales in this segment in 2019. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The ranking shows a filtered revenue. It only includes national sales within the segment.

# Store
1. macys.com US$4,100m
2. amazon.com US$2,950m
3. gap.com US$2,650m
4. nordstrom.com US$2,530m
5. kohls.com US$2,493m
Fashion in the U.S.

Market size and growth rate

Revenue in 2019
US$103,126m
REVENUE
CAGR 2019-2023
15%
CAGR

Digital Market Outlook by Statista

The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.
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Of the five categories considered by ecommerceDB, Fashion is the largest segment in the U.S. It accounts for 28% of the online sales in the United States, as indicated by the Statista Digital Market Outlook. Over the last year, the revenue of this market has grown by 22%. The predicted compound annual growth rate (CAGR 19-23) for the next four years is 12%. The declining growth rate suggests a moderately flooded market.

Another indicator of market saturation is the online revenue share of 16% in the U.S. Fashion market, in other words, 16% of the products in this market are bought online.

Looking at the three subcategories of Fashion, Apparel is the largest. It accounts for 66% of the sales in the market. The subcategory Bags & Accessories has a 20% share of the segment and Footwear sales cover the remaining 14% of the market volume.

Fashion in the U.S.
Top shipping service providers

Depending on which kind of product is shipped and which country a parcel is shipped to, a company chooses to use different shipping service providers. The top three providers in the U.S. Fashion market are shown in the table on the right. In the U.S., USPS (United States Postal Service) is the most frequently offered shipping service provider in eCommerce in the Fashion market in 2019. Of those stores indicating which service they use to transport their goods, 52% cited USPS (United States Postal Service) as one of their providers. Moreover, UPS (United Parcel Service) and FedEx are among the top three shipping service companies offered by U.S. online retailers in the Fashion segment, at rates of 47% and 30% respectively.

Shipping information is based on orders from the store's main country, which is defined as the one where the store generates most of its online revenue. In this case, it is the U.S. To have a category-specific evaluation, only stores with a focus on the Fashion category are included. Only stores that provide information about their shipping providers can be considered.

Competitor analysis of shipping service providers in the U.S. The table shows the most offered shipping providers in the U.S. Fashion market. Shipping information is based on orders from the store's main country, which is defined as the one where the store generates most of its online revenue. In this case, it is the U.S.. To have a category-specific evaluation, only stores with a focus on the U.S. category are included. Only stores that provide information about their shipping providers can be considered.

# Shipping service provider
1. USPS (United States Postal Service) 52%
2. UPS (United Parcel Service) 47%
3. FedEx 30%
Fashion in the U.S.

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