Fashion market in the U.S.
The U.S. Fashion eCommerce market is predicted to reach US$224,047.5 million by 2024 and accounts for 21.1% of the total eCommerce market in the United States. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 4.3%, resulting in a projected market volume of US$265,400.9 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.
Market development
eCommerce revenue development in the Headwear market in the U.S.
The U.S. Headwear eCommerce market is predicted to reach US$1,979.0 million by 2024 and accounts for 11.0% of the Fashion Accessories eCommerce market in the United States. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 7.6%, resulting in a projected market volume of US$2,648.8 million by 2028. The Headwear eCommerce market is a sub-market of the Fashion Accessories market. Further categories within the Fashion Accessories market are: Belts, Other Accessories, Scarves & Shawls, Sunglasses, and Wallets & Purses.
eCommerce revenue development in the Headwear market in the U.S.
eCommerce revenue growth in the Headwear market in the U.S.
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 23.1 | 14.6 | 96.0 | 31.6 | 96.5 | 85.5 | 54.4 | 31.9 |
Market definition
Definition of the Headwear market within the Fashion market
Market definition: Fashion > Bags & Accessories > Fashion Accessories > Headwear The category Headwear includes the online trade of hats (e.g. bucket hats, sun hats, berets), beanies, baseball caps, and more. This category does not cover safety helmets and bicycle helmets. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Hats (e.g. bucket hats, sun hats, berets)
- Beanies
- Baseball caps
- Headbands
- Hijabs
Out-of-scope
- Safety helmets
- Bicycle helmets
Market comparison
The U.S. Headwear market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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