Fashion market in the U.S.
The U.S. Fashion eCommerce market is predicted to reach US$224,047.5 million by 2024 and accounts for 21.1% of the total eCommerce market in the United States. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 4.3%, resulting in a projected market volume of US$265,400.9 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.
Market development
eCommerce revenue development in the T-Shirts, Shirts & Blouses market in the U.S.
The U.S. T-Shirts, Shirts & Blouses eCommerce market is predicted to reach US$19,026.0 million by 2024 and accounts for 19.0% of the Apparel eCommerce market in the United States. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 2.0%, resulting in a projected market volume of US$20,585.8 million by 2028. The T-Shirts, Shirts & Blouses eCommerce market is a sub-market of the Apparel market. Further categories within the Apparel market are: Dresses & Skirts, Jackets, Coats & Anoraks, Other Apparel, Pants, Socks, Suits & Trouser Suits, Sweaters, Underwear & Nightwear, and Workwear.
eCommerce revenue development in the T-Shirts, Shirts & Blouses market in the U.S.
eCommerce revenue growth in the T-Shirts, Shirts & Blouses market in the U.S.
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 48.3 | 95.8 | 10.4 | 45.9 | 75.9 | 3.9 | 51.3 | 13.9 |
Market definition
Definition of the T-Shirts, Shirts & Blouses market within the Fashion market
Market definition: Fashion > Apparel > T-Shirts, Shirts & Blouses The category T-Shirts, Shirts & Blouses includes the online trade of t-shirts (e.g. crewneck t-shirts, v-neck t-shirts, graphic t-shirts), shirts (e.g. polo shirts, button-up shirts, flannel shirts) and blouses. This category does not cover sweaters, hoodies or cardigans. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- T-shirts (e.g. crewneck t-shirts, v-neck t-shirts, graphic t-shirts)
- Shirts (e.g. polo shirts, button-up shirts, flannel shirts)
- Blouses
Out-of-scope
- Sweaters
- Hoodies
- Cardigans
Market comparison
The U.S. T-Shirts, Shirts & Blouses market in a global comparison
Market comparison by growth, online share, and revenue in 2023
Select sub-category