amazon.it

Main Country

Italy

Main Category

Electronics & Media

Launch year

2010

amazon.it, operated by Amazon EU S.à r.l., is an online store with nationally-focused sales. Its eCommerce net sales are generated mostly in Italy. Other countries only account for a small share of eCommerce net sales, e. g. Switzerland. With regards to the product range, amazon.it is an all-round online store, with products on offer that cover different categories, such as “Electronics & Media”, “Toys, Hobby & DIY” as well as “Furniture & Appliances”. The online store was launched in 2010.

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Company

Amazon EU S.à r.l.

Parent Company

Amazon.com, Inc.

Net Sales Fiscal year: 01.01.2017 - 31.12.2017
Source: Annual report

US$177,866m

Revenue analytics

amazon.it: eCommerce net sales growth All net sales after deduction of returns generated by amazon.it via a digital channel in 2017 and recent calender years (first party sales)
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US$2,190.2m

Global Net Sales in 2017

 

#27

Rank

Global Net Sales Growth

In million US$

24.9%

Growth 2017 / 2016

In percent

#946

Rank

Source: 2014 – Annual report, Statista analysis, 2015 – Annual report, Statista analysis, 2016 – Annual report, Statista analysis, 2017 – Annual report, Statista analysis, 2018 – Forecast, 2019 – Forecast
amazon.it: eCommerce revenue split by category Share of eCommerce net sales by distinct product categories based on the products amazon.it is offering
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47%
Electronics & Media

Books, Movies, Music 13%

Consumer Electronics 35%

25%
Toys, Hobby & DIY

DIY, Garden & Pets 6%

Hobby & Stationery 10%

Sports & Outdoor 3%

Toys & Baby 7%

18%
Furniture & Appliances

Furniture & Homeware 4%

Household Appliances 14%

5%
Food & Personal Care

Food & Beverages 2%

Personal Care 3%

4%
Fashion

Apparel 2%

Bags & Accessories 1%

Footwear 1%

0%
other

Note: Due to roundings, the sum may be higher/lower than 100%.

Source: Statista analysis
amazon.it: eCommerce revenue split by country Share of eCommerce net sales by country amazon.it is shipping to
Source: Statista analysis
amazon.it: Marketshare and competitors in the Electronics & Media Market in Italy In-depth analysis of this online store's most important countries: eCommerce net sales generated by amazon.it are featured on category-level in comparison to the market and top competitors

In the Electronics & Media market in Italy, amazon.it generates US$971.5m in 2017. Therefore, amazon.it accounts for 37.3% of eCommerce net sales in the market, whose total volume amounts to US$2,603.0m in 2017. In regard to competitors, amazon.it is ranked #1 in this submarket with , , and being the market leaders.

US$971.5m

Net Sales in 2017, amazon.it

in Electronics & Media in Italy

Market share 2017: amazon.it

in Electronics & Media, Italy

Total market volume: Electronics & Media in Italy

In million US$

Top Online Stores in the Electronics & Media Market in Italy

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amazon.it
# 1

Revenue ranking in Electronics & Media

In Italy

Payment analytics

amazon.it: Offered payment methods to the clients Payment methods provided by amazon.it, in relation to the average distribution of payment methods
Bank transfer
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Cards
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Cash on delivery
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E-wallets
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Invoice
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Other
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Direct debits
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Offered payment methods by country and category Payment methods provided by amazon.it, in relation to the average distribution of payment methods

Distribution of payment methods

In percent

Source: payment methods – Store Website
Market comparison: all relevant shops on ecommerceDB.com, Statista analysis

Shop Software Analytics

amazon.it: Implemented shop software eCommerce shop software amazon.it is using, in relation to the average distribution of shop software
Amazon Webstore

Shop Software amazon.it

Shop Software: Amazon Webstore

Software Distribution

Global in Percent

Source: shop software – shop software – builtwith.com
Market comparison: all relevant shops on ecommerceDB.com, Statista analysis

Multichannel and shipping Analytics

amazon.it: Distribution channels Multichannel stategy of amazon.it, in relation to the average distribution of these channels
Bricks & Mortar no
Catalog, Mail Order no
Phone no
Marketplace: Amazon yes
Marketplace: eBay no
Coming soon

Global distribution of channels

In percent

Source: multichannel – Store Website , marketplace – Amazon, Ebay
Market comparison: all relevant shops on ecommerceDB.com, Statista analysis

Contact Information

amazon.it: Leads by department
Management
Marketing & Communications
Source: Statista Research