Electronics market in Italy

The Italian Electronics eCommerce market is predicted to reach US$8,426.2 million by 2024 and accounts for 21.3% of the total eCommerce market in Italy. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 4.9%, resulting in a projected market volume of US$10,194.5 million by 2028. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Italian Electronics retail market, the online share is 50.8% and will increase by an average of 7.5% to 67.8% by 2028.

With sales in the Italian Electronics market, amazon.it generated a revenue of US$2,634.6 million in 2023, which means it is the leading online store in this market. The Electronics ranking of Italy is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

With 96.9% VISA the most commonly offered payment method of all online stores in the Italian Electronics eCommerce market in 2023. Like VISA Mastercard with a share of 96.9% and American Express with a share of 51.0% the payment type Cards is the most common used by online retailers in in the Italian Electronics eCommerce market in 2023. Other commonly used payment methods in that market are PayPal (E-wallets) with 85.7% and Bank transfer/cash in advance (Bank transfer) with 73.5% of stores offering that payment method to the clients.

Despite Bartolini (BRT)'s dominant position with 55.2% of online stores opting for its services, the Italian Electronics eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including GLS, DHL, UPS (United Parcel Service), and TNT, hold smaller but significant shares, contributing to a dynamic and fragmented market.

Although Magento holds a commanding lead with 17.0% of online stores using the shop software solution, the Italian Electronics eCommerce market in 2023 remains vibrant and competitive. This is due to the presence of several other shop software solutions, including PrestaShop, WooCommerce, osCommerce, and SAP Commerce, which collectively hold a significant share of the market.