Electronics market in Italy
The Italian Electronics eCommerce market is predicted to reach US$9,507.3 million by 2023 and accounts for 25.3% of the total eCommerce market in Italy. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 2.1%, resulting in a projected market volume of US$10,336.2 million by 2027. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.
Market development
eCommerce revenue development in the Electric Toothbrushes market in Italy
The Italian Electric Toothbrushes eCommerce market is predicted to reach US$68.5 million by 2023 and accounts for 22.7% of the Personal Care Appliances eCommerce market in Italy. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 0.9%, resulting in a projected market volume of US$70.9 million by 2027. The Electric Toothbrushes eCommerce market is a sub-market of the Personal Care Appliances market. Further categories within the Personal Care Appliances market are: Hair Dryers, Other Personal Care Appliances, and Shavers.
eCommerce revenue development in the Electric Toothbrushes market in Italy
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Electric Toothbrushes market in Italy
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 66.8 | 22.7 | 77.8 | 32.9 | 3.6 | 51.6 | 12.5 | 58.9 |
| AOV (in US$) | 0.8 | 0.9 | 0.8 | 0.8 | 0.9 | 0.7 | 0.8 | 1.0 |
| CVR (in %) | 13.0 | 43.0 | 43.6 | 20.4 | 38.3 | 20.2 | 96.2 | 47.6 |
Market definition
Definition of the Electric Toothbrushes market within the Electronics market
Market definition: Electronics > Electrical Appliances > Personal Care Appliances > Electric Toothbrushes The category Electric Toothbrushes includes the online trade of electric toothbrushes (e.g. sonic electric toothbrushes, rotating electric toothbrushes, pulsating electric toothbrushes, ultrasonic electric toothbrushes, ionic electric toothbrushes). This category does not cover non-electric toothbrushes. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Electric toothbrushes (e.g. sonic electric toothbrushes, rotating electric toothbrushes, pulsating electric toothbrushes, ultrasonic electric toothbrushes, ionic electric toothbrushes)
Out-of-scope
- Non-electric toothbrushes
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