universal.at

Main Country

Austria

Main Category

Fashion

Launch year

1999

universal.at, operated by Universal Versand GmbH, is an online store with nationally-focused sales. Its eCommerce net sales are generated almost entirely in Austria. With regards to the product range, universal.at is an all-round online store, with products on offer that cover different categories, such as “Fashion”, “Furniture & Appliances” as well as “Toys, Hobby & DIY”. The online store was launched in 1999.

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Company

Universal Versand GmbH

Parent Company

Otto GmbH & Co. KG

Net Sales Fiscal year: 01.03.2017 - 28.02.2018
Source: Annual report

US$13,653m

Revenue analytics

universal.at: eCommerce net sales growth All net sales after deduction of returns generated by universal.at via a digital channel in 2017 and recent calender years (first party sales)
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US$150.6m

Global Net Sales in 2017

 

Global Net Sales Growth

In million US$

??%

Growth 2017 / 2016

In percent

Source: 2015 – Annual report, Statista analysis, 2016 – Annual report, Statista analysis, 2017 – Annual report, Statista analysis, 2018 – Statista analysis, 2019 – Forecast
universal.at: eCommerce revenue split by category Share of eCommerce net sales by distinct product categories based on the products universal.at is offering
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50%
Fashion

Apparel

Bags & Accessories

Footwear

Furniture & Appliances

Furniture & Homeware

Household Appliances

Toys, Hobby & DIY

DIY, Garden & Pets

Hobby & Stationery

Sports & Outdoor

Toys & Baby

Electronics & Media

Books, Movies, Music

Consumer Electronics

0%
Food & Personal Care

Food & Beverages0%

Personal Care0%

0%
other

Note: Due to roundings, the sum may be higher/lower than 100%.

Source: Statista analysis
universal.at: eCommerce revenue split by country Share of eCommerce net sales by country universal.at is shipping to
Source: Statista analysis
universal.at: Marketshare and competitors in the Fashion Market in Austria In-depth analysis of this online store's most important countries: eCommerce net sales generated by universal.at are featured on category-level in comparison to the market and top competitors

In the Fashion market in Austria, universal.at generates US$150m - US$200m in 2017. Therefore, universal.at accounts for 0% - 5% of eCommerce net sales in the market. In regard to competitors, universal.at is ranked # in this submarket with , , and being the market leaders.

US$150m - US$200m

Net Sales in 2017, universal.at

in Fashion in Austria

Market share 2017: universal.at

in Fashion, Austria

Total market volume: Fashion in Austria

In million US$

Top Online Stores in the Fashion Market in Austria

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universal.at
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Revenue ranking in Fashion

In Austria

Source: Statista analysis

Payment analytics

universal.at: Offered payment methods to the clients Payment methods provided by universal.at, in relation to the average distribution of payment methods
Bank transfer
Cards
Cash on delivery
E-wallets
Invoice
Other
Direct debits
Offered payment methods by country and category Payment methods provided by universal.at, in relation to the average distribution of payment methods

Distribution of payment methods

In percent

Source: payment methods – Store Website
Market comparison: all relevant shops on ecommerceDB.com, Statista analysis

Shop Software Analytics

universal.at: Implemented shop software eCommerce shop software universal.at is using, in relation to the average distribution of shop software

Shop Software universal.at

 

Software Distribution

Global in Percent

Source: shop software – shop software – builtwith.com
Market comparison: all relevant shops on ecommerceDB.com, Statista analysis

Multichannel and shipping Analytics

universal.at: Distribution channels Multichannel stategy of universal.at, in relation to the average distribution of these channels
Bricks & Mortar
Catalog, Mail Order
Phone
Marketplace: Amazon
Marketplace: eBay
Coming soon

Global distribution of channels

In percent

Source: multichannel – Store website , marketplace – Amazon, Ebay
Market comparison: all relevant shops on ecommerceDB.com, Statista analysis

Contact Information

universal.at: Leads by department
Management
Marketing & Communications
Source: Statista Research