eCommerce: New Zealand

A survey conducted by Statista Consumer Insights sheds light on the attitudes of consumers in New Zealand towards online shopping.

According to the results, 60% of shoppers conduct online research before making major purchases, highlighting the importance of a strong online presence for businesses and the need to provide detailed product information. Furthermore, 56% of respondents find customer reviews extremely helpful, further pointing out the impact of consumer feedback on purchasing decisions.

The survey also shows that 30% of shoppers favor express shipping, while 29% of consumers still prefer to see and touch products before making purchases, signaling a preference for in-store shopping experiences. Additionally, 28% frequently manage major new purchases directly through their smartphones or tablets, reflecting a significant adoption of mobile commerce.