Shares of All Versus Online Vegan Product Shoppers in Germany by Household Size, 2023

Base: n= 3,936 respondents in Germany who shopped online in the past 2 years. “Have you deliberately purchased vegan products within the past 12 months?“; ”Have you purchased vegan products online within the past 12 months?“ (Multi-Pick).

Statista Top Shop Survey 2023.