Nike’s Direct-to-Consumer (D2C) Sales As Share of Total Brand Revenue Worldwide, Fiscal Years 2019-2023
![Nike’s Direct-to-Consumer (D2C) Sales As Share of Total Brand Revenue Worldwide, Fiscal Years 2019-2023](https://static.ecommercedb.com/media/2024/07/nikes-direct-to-consumer-d2c-sales-as-share-of-total-brand-revenue-worldwide-fiscal-years-2019-2023-13262.png)
Publication date: July 09, 2024
Notes
The D2C revenue share was calculated by Statista based on the "sales through Nike Direct" and the "total Nike brand revenues" provided by the source (excluding Converse and corporate revenue).
Sources
Nike, Statista.