Clothing and Food & Drinks Are the Main Categories for Online Shopping in South Korea

As revealed by the data from Statista Consumer Insights, Clothing is the most in-demand product category among online shoppers in South Korea, with 58% of survey respondents reporting a purchase within the past year. In second place is Food & Drinks, with 49% of respondents making an online purchase, followed by Shoes at 47%. Cosmetics & Body Care ranks fourth, with 45% of respondents reporting a purchase, while Books, Movies, Music & Games completes the top five with 27%.