Shopping Brands Trend on Instagram
Social media is becoming an ever more relevant touchpoint with existing and potential customers in the online retail world. There is hardly an online store that does not engage in social media activities these days – Facebook, Instagram, and Twitter, for example, were used by almost all of the 500 biggest online stores by net sales in the U.S., the UK, and Germany in 2019. According to Influencer Marketing Hub, the global market for influencer marketing was worth US$9.7 billion in 2020, with a sharp growth tendency for the near future. Influencers do not only advertise retail brands, of course, but a current analysis by HypeAuditor shows that at least on Instagram, more than half of the top 10 most frequently mentioned brands are from the shopping field:
The most frequently mentioned brand on Instagram in 2020 was LIKEtoKNOW.it, the affiliate marketing app which connects influencers, shoppers and online stores. Instagrammers mentioned the brand 610 million times in 2020. Instagram itself follows in second place. The brand was mentioned in 224 million posts. Ranks 3, 4 and 5 are the three fashion store brands Zara, Shein, and Fashion Nova. All three brands are strong eCommerce players. shein.com and zara.com, for example, are among the top 10 biggest fashion online stores in the world in terms of net sales according to the current ecommerceDB.com online store ranking. And there are more fashion retail brands among the most popular brands on Instagram. Nike, the most valuable apparel brand in the world with nike.com in rank 13 of the biggest fashion online stores by total net sales, appeared in 118 million Instagram posts in 2020. Swedish fast-fashion player H&M (hm.com) and UK-based PrettyLittleThing (prettylittlething.com) also make it into the 2020 top 10 most frequently mentioned brands on Instagram, with 104 million and 95 million mentions, respectively.
Not surprisingly, it is currently mostly the younger audiences who actively shop via social media channels. Nevertheless, this underlines the great potential that social commerce holds for the future, as the teenagers of today are the full-income earners of tomorrow.
Note: As an affiliate marketing platform offering no direct purchase option, LIKEtoKNOW.it is not included in the ecommerceDB.com database. Neither are the brands Instagram, Spotify, and TikTok, as ecommerceDB.com is a database focusing on the B2C eCommerce market including first-party sales of physical goods.
ecommerceDB.com offers a comprehensive online store database including more than 20,000 eCommerce URLs generating first-party net sales. Moreover, the new marketplace section covers more than 100 online marketplaces which generate GMV from third-party sales.
