Marketplace GMV analytics Marketplace Favicon Buyma

Buyma is a marketplace exclusively for third parties that provides a platform for external sellers. Owned by Enigmo, Inc., Buyma is a multinational marketplace, which generates its largest amount of GMV in Japan. The United States accounts for the second largest share of its GMV. The domain accounts for the largest share of its eCommerce GMV. With regards to the product range, Buyma is an all-round marketplace, with products on offer that cover different categories, such as Fashion, Care Products as well as Electronics. The marketplace was launched in 2005.

Marketplace Screenshot
Global GMV (2023)
Global rank (2023)
Main category
Main country
Launch year
Marketplace type
Third-party only

Marketplace GMV analytics

GMV development of Buyma

Comprehensive time series analysis with YoY growth

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Gross merchandise volume

in million US$

YoY growth

in percent
2015 2016 2017 2018 2019 2020 2021 2022 2023 2024

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Global rank

by GMV
Please note
These numbers represent the aggregated gross sales generated on all domains listed under this brand.
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Marketing performance indicators

Regional scope

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History & milestones

Main events at a glance

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Company & contact information

Leads for your research

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Kilian Schuldt
Sales Manager
Mail [email protected]
Phone +49 (40) 874 061 04