Fashion market in Albania
The Albanian Fashion eCommerce market is predicted to reach US$159.8 million by 2023 and accounts for 17.9% of the total eCommerce market in Albania. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 1.5%, resulting in a projected market volume of US$169.5 million by 2027. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.
Market development
eCommerce revenue development in the Watches market in Albania
The Albanian Watches eCommerce market is predicted to reach US$2.3 million by 2023 and accounts for 27.4% of the Jewelry & Watches eCommerce market in Albania. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be -0.5%, resulting in a projected market volume of US$2.2 million by 2027. The Watches eCommerce market is a sub-market of the Jewelry & Watches market. Further categories within the Jewelry & Watches market are: Jewelry, and Other Jewelry & Watches.
eCommerce revenue development in the Watches market in Albania
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Watches market in Albania
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 57.4 | 3.5 | 17.5 | 52.6 | 20.1 | 0.1 | 34.8 | 9.8 |
AOV (in US$) | 65.9 | 54.4 | 89.1 | 12.9 | 75.2 | 74.8 | 70.6 | 82.2 |
CVR (in %) | 57.4 | 3.5 | 17.5 | 52.6 | 20.1 | 0.1 | 34.8 | 9.8 |
Market definition
Definition of the Watches market within the Fashion market
Market definition: Fashion > Bags & Accessories > Jewelry & Watches > Watches The category Watches includes the online trade of watches (e.g. analog watches, digital watches, quartz watches, pocket watches) and watch straps and bands. This category does not cover smartwatches, fitness trackers or jewelry. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Watches (e.g. analog watches, digital watches, quartz watches, pocket watches)
- Watch straps and bands
Out-of-scope
- Smartwatches
- Fitness trackers
- Jewelry
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