Grocery market in Austria
The Austrian Grocery eCommerce market is predicted to reach US$623.6 million by 2023 and accounts for 5.0% of the total eCommerce market in Austria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 14.5%, resulting in a projected market volume of US$1,072.0 million by 2027. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.
Market development
eCommerce revenue development in the Frozen Vegetables market in Austria
The Austrian Frozen Vegetables eCommerce market is predicted to reach US$3.5 million by 2023 and accounts for 12.6% of the Frozen Food eCommerce market in Austria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 8.1%, resulting in a projected market volume of US$4.8 million by 2027. The Frozen Vegetables eCommerce market is a sub-market of the Frozen Food market. Further categories within the Frozen Food market are: Frozen Pizzas, Frozen Ready Meals, Ice Creams, and Other Frozen Food.
eCommerce revenue development in the Frozen Vegetables market in Austria
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Frozen Vegetables market in Austria
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 8.9 | 82.0 | 3.0 | 81.9 | 84.6 | 95.6 | 14.0 | 97.2 |
| AOV (in US$) | 75.3 | 77.3 | 20.5 | 15.0 | 93.5 | 49.1 | 53.6 | 0.2 |
| CVR (in %) | 8.9 | 82.0 | 3.0 | 81.9 | 84.6 | 95.6 | 14.0 | 97.2 |
Market definition
Definition of the Frozen Vegetables market within the Grocery market
Market definition: Grocery > Food > Frozen Food > Frozen Vegetables The category Frozen Vegetables includes the online trade of frozen vegetables (e.g. frozen spinach, frozen broccoli, frozen peas, frozen beans). This category does not cover frozen fruits and frozen french fries and potato products. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Frozen vegetables (e.g. frozen spinach, frozen broccoli, frozen peas, frozen beans)
Out-of-scope
- Frozen fruits
- Frozen french fries and potato products
Select sub-category