Fashion market in Australia
The Australian Fashion eCommerce market is predicted to reach US$10,133.1 million by 2023 and accounts for 21.4% of the total eCommerce market in Australia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 3.7%, resulting in a projected market volume of US$11,718.2 million by 2027. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Bags & Accessories, and Footwear.
Market development
eCommerce revenue development in the Other Jewelry & Watches market in Australia
The Australian Other Jewelry & Watches eCommerce market is predicted to reach US$40.8 million by 2023 and accounts for 3.6% of the Jewelry & Watches eCommerce market in Australia. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be -6.0%, resulting in a projected market volume of US$31.9 million by 2027. The Other Jewelry & Watches eCommerce market is a sub-market of the Jewelry & Watches market. Further categories within the Jewelry & Watches market are: Jewelry, and Watches.
eCommerce revenue development in the Other Jewelry & Watches market in Australia
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Other Jewelry & Watches market in Australia
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 99.8 | 41.1 | 81.4 | 26.1 | 25.6 | 95.8 | 49.4 | 89.7 |
| AOV (in US$) | 59.5 | 7.5 | 47.8 | 45.3 | 87.4 | 16.8 | 2.6 | 22.0 |
| CVR (in %) | 99.8 | 41.1 | 81.4 | 26.1 | 25.6 | 95.8 | 49.4 | 89.7 |
Market definition
Definition of the Other Jewelry & Watches market within the Fashion market
Market definition: Fashion > Bags & Accessories > Jewelry & Watches > Other Jewelry & Watches The category Other Jewelry & Watches includes the online trade of brooches and pins and cufflinks. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Brooches and pins
- Cufflinks
Select sub-category