Fashion market in Australia
The Australian Fashion eCommerce market is predicted to reach US$10,133.1 million by 2023 and accounts for 21.4% of the total eCommerce market in Australia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 3.7%, resulting in a projected market volume of US$11,718.2 million by 2027. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Bags & Accessories, and Footwear.
Market development
eCommerce revenue development in the Wallets & Purses market in Australia
The Australian Wallets & Purses eCommerce market is predicted to reach US$481.5 million by 2023 and accounts for 48.6% of the Fashion Accessories eCommerce market in Australia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 9.4%, resulting in a projected market volume of US$690.1 million by 2027. The Wallets & Purses eCommerce market is a sub-market of the Fashion Accessories market. Further categories within the Fashion Accessories market are: Belts, Headwear, Other Accessories, Scarves & Shawls, and Sunglasses.
eCommerce revenue development in the Wallets & Purses market in Australia
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Wallets & Purses market in Australia
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 18.8 | 52.9 | 55.0 | 9.0 | 71.3 | 79.2 | 59.6 | 85.7 |
| AOV (in US$) | 78.4 | 41.5 | 62.2 | 6.7 | 50.1 | 93.7 | 79.1 | 14.0 |
| CVR (in %) | 18.8 | 52.9 | 55.0 | 9.0 | 71.3 | 79.2 | 59.6 | 85.7 |
Market definition
Definition of the Wallets & Purses market within the Fashion market
Market definition: Fashion > Bags & Accessories > Fashion Accessories > Wallets & Purses The category Wallets & Purses includes the online trade of wallets (e.g. bifold wallets, money clips, cardholders), purses (e.g. coin purses) and wristlets. This category does not cover clutches and small bags. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Wallets (e.g. bifold wallets, money clips, cardholders)
- Purses (e.g. coin purses)
- Wristlets
Out-of-scope
- Clutches
- Small bags
Select sub-category