Grocery market in Bangladesh

Market development

eCommerce revenue development in the Frozen Ready Meals market in Bangladesh

The Bangladeshi Frozen Ready Meals eCommerce market is predicted to reach US$4.8 million by 2024 and accounts for 14.3% of the Frozen Food eCommerce market in Bangladesh. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 27.4%, resulting in a projected market volume of US$12.7 million by 2028. The Frozen Ready Meals eCommerce market is a sub-market of the Frozen Food market. Further categories within the Frozen Food market are: Frozen Pizzas, Frozen Vegetables, Ice Creams, and Other Frozen Food.

eCommerce revenue development in the Frozen Ready Meals market in Bangladesh

in million US$

eCommerce revenue growth in the Frozen Ready Meals market in Bangladesh

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)72.362.070.043.925.547.255.348.2

Online share

eCommerce online share of the total Frozen Ready Meals market in Bangladesh

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Bangladeshi Frozen Ready Meals retail market, the online share is 1.6% and will increase by an average of 2.9% to 1.8% by 2028.

eCommerce online share of the total Frozen Ready Meals market in Bangladesh

in %
20202021202220232024202520262027
Online share (in %)9.0%63.5%43.4%78.9%92.4%73.4%45.9%91.0%

Market definition

Definition of the Frozen Ready Meals market within the Grocery market

Market definition: Grocery > Food > Frozen Food > Frozen Ready Meals The category Frozen Ready Meals includes the online trade of frozen ready meals (e.g. frozen lasagna, frozen stir-fry, frozen macaroni and cheese). This category does not cover frozen pizzas and chilled ready meals. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Frozen ready meals (e.g. frozen lasagna, frozen stir-fry, frozen macaroni and cheese)

Out-of-scope

  • Frozen pizzas
  • Chilled ready meals