Food & Personal Care market in Bulgaria
The Bulgarian Food & Personal Care eCommerce market is predicted to reach US$384.0 million by 2023 and accounts for 20.2% of the total eCommerce market in Bulgaria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 16.7%, resulting in a projected market volume of US$711.1 million by 2027. Within the Food & Personal Care market ecommerceDB considers the following two sub-markets: Food & Beverages and Personal Care.
Market development
eCommerce revenue development in the Beverages market in Bulgaria
The Bulgarian Beverages eCommerce market is predicted to reach US$40.8 million by 2023 and accounts for 20.4% of the Food & Beverages eCommerce market in Bulgaria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 12.8%, resulting in a projected market volume of US$65.9 million by 2027. The Beverages eCommerce market is a sub-market of the Food & Beverages market. Further categories within the Food & Beverages market are: Food.
eCommerce revenue development in the Beverages market in Bulgaria
Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war
Source: Statista Market Insights, ecommerceDB
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 47.8 | 21.2 | 99.6 | 23.6 | 76.4 | 34.7 | 4.4 | 99.4 |
| AOV (in US$) | 17.3 | 97.7 | 23.9 | 46.1 | 44.5 | 86.1 | 52.8 | 48.4 |
| CVR (in %) | 47.8 | 21.2 | 99.6 | 23.6 | 76.4 | 34.7 | 4.4 | 99.4 |
Market definition
Definition of the Beverages market within the Food & Personal Care market
Market definition: Food & Personal Care > Food & Beverages > Beverages The category Beverages refers to the commercial (B2C) online sale of alcoholic, non-alcoholic, and hot drinks. This market segment covers, for example, the sale of tea, coffee, juices, soft drinks, beer, spirits, and wine via a digital channel. Popular players in the eCommerce beverage market include internet retailers (e.g., amazon.com, jd.com) as well as dedicated groceries and beverage retailers (e.g., flaschenpost.de in Germany, freshdirect.com in the United States, tesco.com in the UK, bigbasket.com in India, boxed.com in the United States). Sales attributable to out-of-home consumption of beverages are not included in this market segment. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Alcoholic drinks (e.g., beer, wine, spirits)
- Hot drinks (tea, coffee, cocoa)
- Non-alcoholic drinks (e.g., soft drinks, juices, mineral water)
Select sub-market
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- Cider, Perry & Rice Wine *
- Other Alcoholic Drinks *
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- Cocoa *
- Tea *
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- Bottled Water *
- Juices *
- Other Non-Alcoholic Drinks *
- Other Beverages *
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- Breakfast Cereals *
- Other Bread & Cereal Products *
- Pasta *
- Rice *
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- Other Confectionery & Snacks *
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- Soups *
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- Eggs *
- Other Dairy Products & Eggs *
- Yogurt *
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- Fresh Seafood *
- Processed Fish & Seafood *
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- Nuts *
- Processed & Frozen Fruits *
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- Oils & Fats *
- Butter *
- Edible Oils *
- Margarine *
- Other Oils & Fats *
- Sauces & Spices *
- Spices & Culinary Herbs *
- Tomato Ketchup *
- Spreads & Sweeteners *
- Other Spreads & Sweeteners *
- Spreads *
- Sweeteners *
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- Processed & Frozen Vegetables *
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- Feminine Hygiene *
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- Digestives & Intestinal Remedies *
- Hand Sanitizer *
- Incontinence *
- Skin Treatment *
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- Dishwashing Detergents *
- Household Cleaners *
- Paper Tissues *
- Polishes, Room Scents & Insecticides *
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- Wet Toilet Paper *
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- Sun Protection *
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* Not available for the selected country