Electronics market in Botswana

The Botswana Electronics eCommerce market is predicted to reach US$44.5 million by 2023 and accounts for 27.4% of the total eCommerce market in Botswana. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 1.9%, resulting in a projected market volume of US$48.0 million by 2027. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.

Market development

eCommerce revenue development in the Cartridges & Toners market in Botswana

The Botswana Cartridges & Toners eCommerce market is predicted to reach US$0.6 million by 2023 and accounts for 32.7% of the Printers & Scanners eCommerce market in Botswana. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 2.0%, resulting in a projected market volume of US$0.7 million by 2027. The Cartridges & Toners eCommerce market is a sub-market of the Printers & Scanners market. Further categories within the Printers & Scanners market are: Other Printers & Scanners, Printers, and Scanners.

eCommerce revenue development in the Cartridges & Toners market in Botswana

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Cartridges & Toners market in Botswana

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 16.8 55.1 61.9 36.3 64.3 70.8 27.4 30.5
AOV (in US$) 0.6 0.5 0.3 0.9 0.1 0.3 0.7 0.3
CVR (in %) 42.8 3.2 41.0 69.4 10.5 94.8 19.9 5.7
AOV: Average Order Value CVR: Conversion Rate

Online share

eCommerce online share of the total Cartridges & Toners market in Botswana

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Botswana Cartridges & Toners retail market, the online share is 17.0% and will increase by an average of 10.9% to 25.8% by 2027.

eCommerce online share of the total Cartridges & Toners market in Botswana

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 94.6% 61.7% 68.3% 78.9% 61.0% 37.1% 89.4% 41.0%

Market definition

Definition of the Cartridges & Toners market within the Electronics market

Market definition: Electronics > Consumer Electronics > Printers & Scanners > Cartridges & Toners The category Cartridges & Toners includes the online trade of ink cartridges, toner cartridges, compatible and remanufactured cartridges, and more. This category does not cover scanners, cartridges and toners or printer and scanner accessories. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Ink cartridges
  • Toner cartridges
  • Compatible and remanufactured cartridges
  • Ink and toner refill kits
  • Printheads
  • Thermal printer cartridges

Out-of-scope

  • Scanners
  • Cartridges and toners
  • Printer and scanner accessories

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