Electronics market in Botswana

Market development

eCommerce revenue development in the Personal Care Appliances market in Botswana

The Botswana Personal Care Appliances eCommerce market is predicted to reach US$2.1 million by 2024 and accounts for 10.7% of the Electrical Appliances eCommerce market in Botswana. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 18.2%, resulting in a projected market volume of US$4.1 million by 2028. The Personal Care Appliances eCommerce market is a sub-market of the Electrical Appliances market. Further categories within the Electrical Appliances market are: Household Appliances.

eCommerce revenue development in the Personal Care Appliances market in Botswana

in million US$

eCommerce revenue growth in the Personal Care Appliances market in Botswana

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)39.880.11.727.27.658.937.549.0

Online share

eCommerce online share of the total Personal Care Appliances market in Botswana

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Botswana Personal Care Appliances retail market, the online share is 8.5% and will increase by an average of 8.0% to 11.5% by 2028.

eCommerce online share of the total Personal Care Appliances market in Botswana

in %
20202021202220232024202520262027
Online share (in %)84.3%68.6%93.2%30.3%2.0%53.3%88.3%69.9%

Market definition

Definition of the Personal Care Appliances market within the Electronics market

Market definition: Electronics > Electrical Appliances > Personal Care Appliances The category Personal Care Appliances includes the online trade of hair care appliances, electric shavers and razors, electric toothbrushes, and more. This category does not cover make-up brushes. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Hair care Appliances
  • Electric shavers and razors
  • Electric toothbrushes
  • Epilators and hair removal devices

Out-of-scope

  • Make-up brushes