Care Products market in Botswana
The Botswana Care Products eCommerce market is predicted to reach US$9.6 million by 2024 and accounts for 8.0% of the total eCommerce market in Botswana. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 14.4%, resulting in a projected market volume of US$16.4 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.
Market development
eCommerce revenue development in the Household Care market in Botswana
The Botswana Household Care eCommerce market is predicted to reach US$1.5 million by 2024 and accounts for 15.4% of the Care Products eCommerce market in Botswana. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 15.2%, resulting in a projected market volume of US$2.6 million by 2028. The Household Care eCommerce market is a sub-market of the Care Products market. Further categories within the Care Products market are: Health Care, and Personal Care.
eCommerce revenue development in the Household Care market in Botswana
eCommerce revenue growth in the Household Care market in Botswana
Net eCommerce revenue split by sub-category
| 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | ||||
| Growth (in %) | 33.1 | 90.2 | 88.7 | 10.6 | 32.5 | 68.4 | 94.9 | 62.4 | ||||
| as of Care Products (in %) | 40.8 | 43.1 | 43.4 | 43.3 | 43.6 | 43.7 | 43.7 | 43.3 | 42.9 | 42.4 | 42.0 | 41.6 |
Market definition
Definition of the Household Care market within the Care Products market
Market definition: Care Products > Household Care The category Household Care comprises digital sales of detergents (e.g. dishwashing detergents, cleaning detergents, laundry detergents) and cleaning equipment (e.g. brooms, cleaning cloths, sponges). This category does not cover toilet paper, vacuum cleaners or cleaning services (e.g. launderette services, housekeeping services, window cleaning services). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Detergents (e.g. dishwashing detergents, cleaning detergents, laundry detergents)
- Cleaning equipment (e.g. brooms, cleaning cloths, sponges)
Out-of-scope
- Toilet Paper
- Vacuum cleaners
- Cleaning services (e.g. launderette services, housekeeping services, window cleaning services)
Market comparison
The Botswana Household Care market in a global comparison
Market comparison by growth, online share, and revenue in 2023
Select sub-category
- Eye Care *
- Medical Products *
- Family Planning *
- Medical Supplies *
- Other Medical Products *
- Protein Drinks & Bars *
- Health Teas *
- Other Nutrition *
- OTC Drugs *
- Other Pharmaceuticals *
- Other Health Care *
- Other Household Care *
- Eye Cosmetics *
- Lipsticks *
- Make-up *
- Nail Cosmetics *
- Other Decorative Cosmetics *
- Men's Fragrances *
- Hygiene *
- Feminine Hygiene *
- Handkerchiefs *
- Toilet Paper *
- Other Hygiene *
- Conditioners *
- Deodorants *
- Hair Dyes *
- Other Shower & Bath *
- Other Personal Care *
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