Care Products market in Belarus

Market development

eCommerce revenue development in the Other Decorative Cosmetics market in Belarus

The Belarusian Other Decorative Cosmetics eCommerce market is predicted to reach US$0.3 million by 2024 and accounts for 1.6% of the Decorative Cosmetics eCommerce market in Belarus. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 0.4%, resulting in a projected market volume of US$0.3 million by 2028. The Other Decorative Cosmetics eCommerce market is a sub-market of the Decorative Cosmetics market. Further categories within the Decorative Cosmetics market are: Eye Cosmetics, Lipsticks, Make-up, and Nail Cosmetics.

eCommerce revenue development in the Other Decorative Cosmetics market in Belarus

in million US$

eCommerce revenue growth in the Other Decorative Cosmetics market in Belarus

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)25.728.82.114.168.127.787.21.9

Online share

eCommerce online share of the total Other Decorative Cosmetics market in Belarus

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Belarusian Other Decorative Cosmetics retail market, the online share is 16.5% and will increase by an average of 6.7% to 21.4% by 2028.

eCommerce online share of the total Other Decorative Cosmetics market in Belarus

in %
20202021202220232024202520262027
Online share (in %)46.7%18.8%62.7%8.6%10.5%69.6%51.2%68.8%

Market definition

Definition of the Other Decorative Cosmetics market within the Care Products market

Market definition: Care Products > Personal Care > Decorative Cosmetics > Other Decorative Cosmetics The category Other Decorative Cosmetics includes the online trade of make-up brushes and tools, make-up removers and nail care (e.g. nail clippers, nail files, nail buffers, nail scissors). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Make-up brushes and tools
  • Make-up removers
  • Nail care (e.g. nail clippers, nail files, nail buffers, nail scissors)