Care Products market in Belarus
The Belarusian Care Products eCommerce market is predicted to reach US$385.8 million by 2023 and accounts for 9.4% of the total eCommerce market in Belarus. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 4.5%, resulting in a projected market volume of US$459.8 million by 2027. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.
Market development
eCommerce revenue development in the Toilet Paper market in Belarus
The Belarusian Toilet Paper eCommerce market is predicted to reach US$12.8 million by 2023 and accounts for 58.3% of the Hygiene eCommerce market in Belarus. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 12.1%, resulting in a projected market volume of US$20.3 million by 2027. The Toilet Paper eCommerce market is a sub-market of the Hygiene market. Further categories within the Hygiene market are: Feminine Hygiene, Handkerchiefs, and Other Hygiene.
eCommerce revenue development in the Toilet Paper market in Belarus
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Toilet Paper market in Belarus
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 1.2 | 60.9 | 16.6 | 99.3 | 81.8 | 23.4 | 1.6 | 43.3 |
AOV (in US$) | 0.6 | 0.3 | 0.3 | 0.5 | 0.5 | 0.6 | 0.9 | 0.6 |
CVR (in %) | 75.1 | 85.7 | 14.0 | 97.3 | 79.6 | 12.3 | 90.2 | 83.2 |
Market definition
Definition of the Toilet Paper market within the Care Products market
Market definition: Care Products > Personal Care > Hygiene > Toilet Paper The category Toilet Paper includes the online trade of toilet paper (e.g. 1-3 ply toilet paper, ultra-soft toilet paper, scented toilet paper) and wet wipes. This category does not cover handkerchiefs. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Toilet paper (e.g. 1-3 ply toilet paper, ultra-soft toilet paper, scented toilet paper)
- Wet wipes
Out-of-scope
- Handkerchiefs
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