Hobby & Leisure market in Canada

The Canadian Hobby & Leisure eCommerce market is predicted to reach US$12,911.8 million by 2024 and accounts for 20.8% of the total eCommerce market in Canada. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 9.2%, resulting in a projected market volume of US$18,370.7 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Pet Supplies, Stationery, Crafts & Art Supplies, Toys, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.

Market development

eCommerce revenue development in the Stationery, Crafts & Art Supplies market in Canada

The Canadian Stationery, Crafts & Art Supplies eCommerce market is predicted to reach US$1,607.9 million by 2024 and accounts for 12.5% of the Hobby & Leisure eCommerce market in Canada. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 8.6%, resulting in a projected market volume of US$2,238.2 million by 2028. The Stationery, Crafts & Art Supplies eCommerce market is a sub-market of the Hobby & Leisure market. Further categories within the Hobby & Leisure market are: Bullion & Precious Metal, Camping & Adventure, Erotic & Adult, Flowers & Gifts, Media, Musical Instruments, Other Hobby & Leisure, Pet Supplies, Smoking Supplies, Sports Equipment, and Toys.

eCommerce revenue development in the Stationery, Crafts & Art Supplies market in Canada

in million US$

eCommerce revenue growth in the Stationery, Crafts & Art Supplies market in Canada

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)37.968.184.296.06.688.622.341.4

Online share

eCommerce online share of the total Stationery, Crafts & Art Supplies market in Canada

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Canadian Stationery, Crafts & Art Supplies retail market, the online share is 14.5% and will increase by an average of 8.2% to 19.9% by 2028.

eCommerce online share of the total Stationery, Crafts & Art Supplies market in Canada

in %
20202021202220232024202520262027
Online share (in %)77.2%17.8%97.4%46.5%81.8%21.4%13.7%94.6%

Top stores

Top five Stationery, Crafts & Art Supplies online stores in Canada by net sales 2023

With sales in the Canadian Stationery, Crafts & Art Supplies market, amazon.ca generated a revenue of US$1,125.9 million in 2023, which means it is the leading online store in this market. The Stationery, Crafts & Art Supplies ranking of Canada is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

eCommerce net sales generated in the Stationery, Crafts & Art Supplies market in Canada in 2023

in million US$
Filtered revenue / share
Global revenue
Growth
US$900.0m
20.7%
US$8,300.0m8.3%
US$550.0m
12.0%
US$4,600.0m12.4%
US$470.0m
3.9%
US$1,190.0m33.6%
US$430.0m
20.6%
US$2,122.0m18.0%
US$370.0m
20.7%
US$1,814.0m12.6%

Market definition

Definition of the Stationery, Crafts & Art Supplies market within the Hobby & Leisure market

Market definition: Hobby & Leisure > Stationery, Crafts & Art Supplies The category Stationery, Crafts & Art Supplies encompasses the commercial (B2C) sale of writing instruments (e.g. pens, pencils, markers, calligraphy tools), paper and notebooks (e.g. sketchbooks, journals, notepads), art supplies (e.g. acrylic paints, oil paints, watercolors, easels), and more. Not covered are printer and scanner supplie, collectibles or DIY construction supplies. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Writing instruments (e.g. pens, pencils, markers, calligraphy tools)
  • Paper and notebooks (e.g. sketchbooks, journals, notepads)
  • Art supplies (e.g. acrylic paints, oil paints, watercolors, easels)
  • Crafting materials (e.g. glue, scissors, cutting tools, yarn)
  • Office supplies (staplers, paper clips, file folders, desk organizers)
  • 3D printers and accessoires

Out-of-scope

  • Printer and scanner supplie
  • Collectibles
  • DIY construction supplies
  • Power tools