Grocery market in Switzerland
The Swiss Grocery eCommerce market is predicted to reach US$1,877.8 million by 2023 and accounts for 13.7% of the total eCommerce market in Switzerland. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 7.7%, resulting in a projected market volume of US$2,530.8 million by 2027. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.
Market development
eCommerce revenue development in the Beers market in Switzerland
The Swiss Beers eCommerce market is predicted to reach US$138.9 million by 2023 and accounts for 22.7% of the Alcoholic Beverages eCommerce market in Switzerland. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 14.2%, resulting in a projected market volume of US$236.1 million by 2027. The Beers eCommerce market is a sub-market of the Alcoholic Beverages market. Further categories within the Alcoholic Beverages market are: Other Alcoholic Beverages, and Wine & Liquors.
eCommerce revenue development in the Beers market in Switzerland
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Beers market in Switzerland
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 19.3 | 86.3 | 13.2 | 16.4 | 60.8 | 94.4 | 54.8 | 43.2 |
| AOV (in US$) | 54.0 | 96.8 | 6.3 | 29.4 | 88.0 | 75.1 | 21.2 | 75.2 |
| CVR (in %) | 19.3 | 86.3 | 13.2 | 16.4 | 60.8 | 94.4 | 54.8 | 43.2 |
Market definition
Definition of the Beers market within the Grocery market
Market definition: Grocery > Beverages > Alcoholic Beverages > Beers The category Beers includes the online trade of beer (e.g. pilsner, ale, craft beer). This category does not cover beer mixed drinks and ciders. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Beer (e.g. pilsner, ale, craft beer)
Out-of-scope
- Beer mixed drinks
- Ciders
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