Grocery market in Switzerland
The Swiss Grocery eCommerce market is predicted to reach US$1,877.8 million by 2023 and accounts for 13.7% of the total eCommerce market in Switzerland. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 7.7%, resulting in a projected market volume of US$2,530.8 million by 2027. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.
Market development
eCommerce revenue development in the Frozen Ready Meals market in Switzerland
The Swiss Frozen Ready Meals eCommerce market is predicted to reach US$10.9 million by 2023 and accounts for 12.1% of the Frozen Food eCommerce market in Switzerland. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be -1.5%, resulting in a projected market volume of US$10.3 million by 2027. The Frozen Ready Meals eCommerce market is a sub-market of the Frozen Food market. Further categories within the Frozen Food market are: Frozen Pizzas, Frozen Vegetables, Ice Creams, and Other Frozen Food.
eCommerce revenue development in the Frozen Ready Meals market in Switzerland
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Frozen Ready Meals market in Switzerland
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 70.2 | 40.5 | 48.8 | 8.8 | 99.7 | 27.2 | 8.4 | 65.6 |
| AOV (in US$) | 0.3 | 0.3 | 0.6 | 0.5 | 0.4 | 0.1 | 0.9 | 0.1 |
| CVR (in %) | 89.8 | 96.3 | 88.6 | 61.1 | 73.3 | 57.9 | 43.6 | 71.1 |
Market definition
Definition of the Frozen Ready Meals market within the Grocery market
Market definition: Grocery > Food > Frozen Food > Frozen Ready Meals The category Frozen Ready Meals includes the online trade of frozen ready meals (e.g. frozen lasagna, frozen stir-fry, frozen macaroni and cheese). This category does not cover frozen pizzas and chilled ready meals. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Frozen ready meals (e.g. frozen lasagna, frozen stir-fry, frozen macaroni and cheese)
Out-of-scope
- Frozen pizzas
- Chilled ready meals
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